Shay & Blue ~ new niche line

Shay & Blue Atropa Belladonna

Shay & Blue is the new UK-based niche line of Dom De Vetta and Julie Massé. They debuted last year and are launching at Harvey Nichols this week. The line features six fragrances: Atropa Belladonna, Amber Rose, Suffolk Lavender, Blood Oranges, Sicilian Limes and Almond Cucumber.

Atropa Belladonna (shown) ~ "An intoxicating beauty. The bewitching Atropa Belladonna, Italian for 'Beautiful Lady', is also known as poisonous deadly nightshade. This rare plant was ingested by seventeenth century Venetians for its potent cosmetic effect - its natural toxins dilated the pupils, giving its subject a deadly, hallucinogenic beauty." With cassis, narcissus, jasmine, patchouli and vanilla.

Amber Rose ~ "Entitled and decadent. The archetypal aristocrat of perfumery, Amber-Rose strikes a seductive pose. This elegant madame has a rich pedigree at the heart of history's most romantic fragrances. Here, she has been intensified and modernised to bring her up to date for the twenty-first century, to tempt and tantalise." With rose, sweet milk and white amber.

Suffolk Lavender ~ "Darkly expressive. Fashionable society, in the chic county of Suffolk, with the potential for a little after-dark adventure. Perfumery's classic lavender has been harvested and blended with a richer and darker edge than usual, redolent of the dead of night." With lavender, incense, spices, melon, praline, musk and pine.

Blood Oranges ~ "Excessively juicy. Blood orange is a cross-breed of exotic pomelo and virginal clementine. Humble citrus in perfumery can disappoint and disappear, but the muscular blood orange, thirsting for air-space, grabs your attention." With blood orange, musk, woods, amber and leather.

Sicilian Limes ~ "Ruthlessly risky. The home of the Mafia produces the finest limes in the world. This Casanova of a fragrance is sharply tangy, a fizz of acidic citrus on the tongue with a shot of salt and danger." With salt margarita, lime, rosemary, moss and cedar.

Almond Cucumber ~ "A watery nymph. An unusual and inventive combination. Here, cucumber is used to express a watery, elegiac refinement, a dreamy nostalgia tempered and balanced by the powdery nuttiness and crunch of chopped almond." With cucumber, mimosa, almond blossom and almond wood.

Shay & Blue Atropa Belladonna, Amber Rose, Suffolk Lavender, Blood Oranges, Sicilian Limes and Almond Cucumber are available in 30 and 100 ml Eau de Parfum.

(via press release, additional information via shayandblue)

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12 Comments

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  1. FragrantWitch says:

    Six initial releases-yikes. Suffolk Lavender sounds intriguing but I had no idea that Suffolk was a ‘chic’ county. Really?
    The blue in the bottle is lovely but somehow the whole makes me think of Acqua di Parma.

  2. When I saw “Amber Rose” I immediately thought of the socialite/model Amber Rose, formerly the girlfriend of Kanye West, now engaged to Wiz Khalifa:

    http://en.wikipedia.org/wiki/Amber_Rose

    She’s sort of a fascinating figure to me. Doesn’t seem like the reference this brand was going for, however.

    • Robin says:

      Ok, now I know that Smirnoff comes in Fluffed Marshmallow — you really do learn something new every day :-)

      • hey! Smirnoff Fluffed Marshmallow doesn’t sound half-bad.

        • Robin says:

          Could go either way. Probably never get to taste it, so I’ll never know :-)

  3. Omega says:

    I wouldn’t mind trying that amber rose!

    • Robin says:

      The only one that is calling to me is the limes — a margarita fragrance sounds nice.

  4. trigger hippie says:

    Heh, I am currently sitting in an office in Suffolk, looking out of the window I can see McDonalds, Lidl and a rather tatty Pub over the roundabout. I have lived here and worked here most of my life, nothing Chic about it. Don’t you love marketing…….

    Lavender…Dead of Night? Really…..?

    I could probably deal with the Sicilian Limes, and maybe Blood Oranges, but the thought of anything cucumber turns my stomach; cucumber is devil spawn.

    • Robin says:

      LOL! Oh well.

      We agree about cucumber.

    • PekeFan says:

      I was wondering which part of Suffolk is supposed to be “chic”. Lavenham is lovely, but I wouldn’t call it chic.

  5. basia says:

    The only one I would like to try is the Atrapa Belladonna. Only because I love the sound of the word belladonna!

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