Today we’re helping Ashley, who worked in a scent-free office for 5 years and is “out of the perfume loop”. She wants to find a new everyday scent that’s unique without being too weird. She’d love something spicy, fragrant yet creamy, and sweet but not too sweet. She can pay up to $200 or so. Here is what we know about Ashley:
She’s in her late 20s, and describes herself as a laid back wannabe hippie.
She does the 9-5 grind to fund trips to sunny beaches and fix up her house.
She coordinates an articling program and conferences & databases for legal professionals. At work she wears business casual.
She likes Birkenstocks, bright colors and eclectic design.
Ashley likes woody orientals and some gourmand notes. She tends towards softer spicy scents that melt into your skin instead of creating a barrier around you. Favorite notes and smells include cinnamon, pepper, vanilla, coconut, cedar, citrus, bergmont, tea, cloves, bbq sauce, basil, garlic and roses. In her current rotation: Kenzo Amour (she is torn on this one, sometimes she loves it and sometimes she doesn’t), Lolita Lempicka Si Lolita and Bvlgari Black (she’d like something like this but with more oomph).
Ashley dislikes heavily powdery florals, aquatics, shrill fragrances, very fresh fragrances, Aveda, cilantro, lemongrass, white florals, lilies, grass, lavender, tomato vines, mint, anise, honey and jasmine. Scents that don’t work for her include Dior Hypnotic Poison (too heavy and not interesting), Yves Saint Laurent Babydoll, Thierry Mugler Alien, Bvlgari Omnia (smelled like dill pickles), Estee Lauder Beyond Paradise, Escada Magnetism, Dior J’adore, Yves Saint Laurent Parisienne (smelled fake).
Here are some of the fragrances Ashley has tried:
Hugo Boss Deep Red: too sweet.
Lolita Lempicka: sort of earthy but not grungy, a bit young.
Anna Sui Sui Dreams: also too sweet.
Hilary Duff With Love: she liked it for a while, but also too sweet, and similar to other things she owns.
Givenchy Pi: she bought it for her boyfriend so she could wear it.
Ralph Lauren Hot: smells like a girly sauna, she likes this one a lot.
What say you?