Posted by Robin
on
31 May 2012

Serge Lutens’ first “anti-perfume”, 2010′s L’Eau Serge Lutens, was mildly controversial in the perfumed blogosphere. I didn’t love it, but I didn’t much mind either; as I said then, Mr. Lutens can do whatever he needs to do to keep himself interested — and/or to keep his brand afloat and attract new customers in new markets. Now we have the second in the L’Eau series, L’Eau Froide.
L’Eau Serge Lutens referenced clean shirts and cleanliness in general; L’Eau Froide, of course, is about cold water, and the brand’s website mentions “some fresh air in the rusty old water pipes”. That’s marginally more appealing to me than the clean shirts, but only marginally. As it turns out, I like L’Eau Froide much better than L’Eau Serge Lutens, but if you want the ending now — saves time, right? — I’ll add that while I enjoyed wearing it, it’s not going on my buy list.
L’Eau Froide opens on very cold lemony citrus…
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Posted by Robin
on
31 May 2012

French niche line Parfums MDCI has launched Chypre Palatin, a new green oriental chypre developed by perfumer Bertrand Duchaufour…
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Posted by Robin
on
31 May 2012
New at beautyhabit: The Different Company L'Esprit Cologne (pre-order), Comme des Garcons Play trio.
New at selfridges (UK): Armani Code Sport Athlete.
Posted by Robin
on
31 May 2012

Kelly & Jones is a new brand “…inspired by the aroma and sensoriality of the wine world”; they debut with five fragrances in the Notes of Wine Collection…
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Posted by Robin
on
31 May 2012


Perfume coverage in the June issues of Allure, Condé Nast Traveler, GQ and Lucky (there is no June issue of Details); please comment on any fragrance-related coverage you’ve seen in other fashion & beauty magazines:
Allure
Cover: Elizabeth Banks
Scent strips: Gucci Guilty Intense, Christian Dior Miss Dior..
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