The story of fragrances

A short documentary film (about 18 minutes) from the International Fragrance Association North America (IFRANA): "experts from the fragrance industry reveal how artistry and passion combine with science and technology to create the world's most innovative fragrances and best-selling perfumes." Perfumistas might recognize Christophe Laudamiel and Carlos Benaïm.

(found via Perfumer & Flavorist)

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