Meet Laurax, a not-very-bold, not-that-exciting new fragrance. According to a panel of sniffers, it’s neither appealing nor revolting. It’s “intermediately pleasant”. People almost trip over themselves to describe it in non-descript terms—“fragrant”, “chemical” and “perfumery”.
Laurax isn’t going to set the perfume world ablaze in the near future, but its scientific implications are fascinating. This bizarre scent is actually a set of completely different fragrances that all smell roughly the same. It’s the odour version of “white”.
— Read more at The smell of white – mixtures of many distinct scents end up smelling the same at Discover Magazine.