Marni by Marni ~ new perfume

Marni fragrance lineup

Italian fashion house Marni will launch its debut fragrance in February. Marni by Marni was made under licensing arrangements with Estee Lauder, and is described as modern and bold.

Marni was developed by perfumer Daniela Andrier, and the spicy woody fragrance includes notes of rose and incense.

Marni by Marni will be available in 30, 65 ($105) and 120 ($155) ml Eau de Parfum and in a purse spray packaged with a doll (see above), size unknown ($50). In the US, it will be exclusive to Saks Fifth Avenue for six months.

(via wwd)

Update: see a review of Marni by Marni.

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  1. pigoletto says:

    Ticking the right boxes so far! rose/incense, Andrier….if it’s licensed under EL, I wonder if that means EL has a say in it along side Marni so it fits the bill of what EL might deem worthy of licensing? I’m a little lost on the Dracula in drag doll though.

    • pigoletto says:

      Wonder if that super tiny bottle means a parfum will be available?

      • Robin says:

        I wonder too!! And agree — everything about this looks wonderful.

      • Lys says:

        Just feel like it will be a mini EDP. But wish it were a parfum.

    • juicejones says:

      Seems current and fun and not derivative. You are right, the notes are good and the bottle appealing, and because of your comment, I want to check little Dragula out, too.

  2. Abyss says:

    Dracula in drag – ha ha :D

    I like Marni so I’m very curious to see what they’ll do with this. Really hoping their approach to fragrance will be closer to that of Bottega Veneta rather than, say, Balenciaga or Marc Jacobs (i.e. imaginative clothes, dull scents).

    • Robin says:

      I don’t really know Marni, but that’s a great bottle so I’m already impressed.

  3. Jessica says:

    Oh! I do like Marni’s designs. I own one Marni dress that I picked up on the cheap at a consignment shop, but I wish I could afford more! Estee Lauder is capable of doing a good job with this. Fingers crossed that it will actually fit their overall style…

    • Robin says:

      Agree — always happy to see brands go w/ EL, they do a good job.

  4. FragrantWitch says:

    Sounds very promising and hopefully will live up to the bottle!

  5. Lys says:

    Spicy woody? Based on how this turns out, we might get to learn if Daniela’s Prada-ade is actually an Andrierade.

  6. ringthing says:

    Adorable packaging, and that’s not a word I use very often. Incense in a main stream scent? Estee Lauder? Hope it’s as good as it sounds.

  7. daisyabow says:

    I hope they juice lives up to the bottle! Adorable.

  8. hajusuuri says:

    The doll face is cartoonish ugly but the overall effect is cute. The juice sounds promising.

    • kaos.geo says:

      I think the ugly-cute combo fits their style ;-) looking forward trying this one!

      • Merlin says:

        Ugly-cute is always a winner for me! Especially with goth overtones, lol!

  9. thenoseknows says:

    GENIUS!!!!!!!!!! :-) Just what i thought it would be like! Loving That Bottle! ;-) Huzzah!

  10. Emily says:

    Maybe it’s because I just bought a bottle, but the look of the packaging and the description of the scent (for whatever that’s worth) is making me think of 10 Corso Como. Will be curious to try this — not all that familiar with the brand, but I am an Estee Lauder fan.

  11. sweetgrass says:

    I went to Saks here, and while they didn’t have Marni in stock yet, they were doing presales and had a tester. They also had bell jars with each different accord (woods, spice, rose, and then one with them all combined) so you could smell them separately. It was kind of neat. The SA was nice enough to make a sample for me, and I was wearing it today. Now I’m really wishing I had tried Penhaligon’s Elixir while I was there. I could’ve had a sample of that too.

    I second the Santal Majuscule comparison. That was what I thought of too, just without the buttery note in the drydown that SM has. I think it’s the rose that made me think of it. I used up my SM sample so I can’t smell them side by side. I think I need another SM sample.

    I do like Marni, though I’m not 100% sure I need to buy it. I mean, I kind of want to, but I have enough other stuff on my definitely-want-to-buy list that I don’t know if I *need* to add this one too. It’s not similar enough to Omnia or Idole to pass it up. It might be similar enough to SM to me that whichever one I like better wins a spot on the list.

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