Italian fashion house Marni will launch its debut fragrance in February. Marni by Marni was made under licensing arrangements with Estee Lauder, and is described as modern and bold.
Marni was developed by perfumer Daniela Andrier, and the spicy woody fragrance includes notes of rose and incense.
Marni by Marni will be available in 30, 65 ($105) and 120 ($155) ml Eau de Parfum and in a purse spray packaged with a doll (see above), size unknown ($50). In the US, it will be exclusive to Saks Fifth Avenue for six months.
Update: see a review of Marni by Marni.