The Institute for Art and Olfaction, a new organization devoted to the art and science of perfumery, is scheduled to open in Los Angeles in March 2013:
Founder Saskia Wilson-Brown has partnered with programming director Kóan Jeff Baysa, creative director Micah Hahn, and an advisory board of thirteen experts in perfumery and public art to launch The Institute for Art and Olfaction (IAO). Devoted to multi-arts experimentation, IAO will highlight innovation and artistry in perfumery, and will juxtapose it with other creative practices to instigate greater public engagement with scent.
“Los Angeles’s civic character – innovative, international, sophisticated yet populist – makes it the ideal locale for a new kind of space; where artists, scientists, scent experts and the public can converge to re-envision and re-interpret the olfactive arts in the context of a public creative practice” says Wilson-Brown.
The programming effort will be led by IAO’s Director of Programming: Kóan Jeff Baysa. “I’m thrilled and honored to be with the vanguard of this forward-thinking organization. I’ll be programming highly informative, interactive projects and events that engage broad audiences by conflating the most exciting current topics in art and science.” says Baysa. Perfumer Mandy Aftel, a founding member of the Board of Advisors, adds: “The IAO will bring the art of perfumery into various aesthetic contexts and collaborations, as well as helping to form an educational nucleus about the gorgeous world of scent.” Indeed, the IAO’s activities will include public education programs, an archive of contemporary perfume releases, and a laboratory for scent experimentation. The institute will also host an artist in residence program designed to incite cross-genre collaboration between olfactory experts and practitioners on the cutting edge of other fields. In connecting these different types of people, the organization hopes to facilitate strange and beautiful new projects: An aerospace engineer might collaborate with a perfumer to create a scent for outer space, a designer might develop a typeface around the scent categories, or a gang member might work with a molecular biologist to re-create the scent of fear at midnight.
The Board of advisors includes Adolfo Nodal (former GM, LA Cultural Affairs Department), Brent Leonesio (perfumer), Chad Clark (Architect), Chris Kemp (molecular biologist, author), David Burns (co-founder ‘Fallen Fruit’), Dr. Avery Gilbert (smell scientist, author), Franco Wright (co-founder Luckyscent.com), James McHugh (perfume historian), Josh Meyer (perfumer), Katie Puckrik (blogger & critic), Mandy Aftel (perfumer, author), Sarah Shewey (producer) and Steven Gontarski (niche perfume expert).
For more information, see The Institute for Art and Olfaction website.
(via press release)