Ted Baker will launch Sweet Treats, a trio of fragrances (Cate, Vida and Polly) inspired by the brand's Sweet Shoppe pop-up accessories stores.
Cate ~ "Whether running an empire or falling in love, a spritz of Cate, with notes of peach, apple and orange melting to a heart of violet and jasmine, is everything needed for instant confidence. Gracefully composed with a rich, woody depth, Cate is always punctual and rules with a potent mix of candour and charm. Indeed, she’s a force to be reckoned with."
Vida ~ "Infused with exotic grapefruit and raspberry with a heart of wild rose, Vida’s a wild child with a naughty streak a mile wide – if there are boys to chase and fun to be had, it’s a safe bet that she’ll be close at hand. Laced with a hint of plum and a dash of musk, it’s impossible not to be in a good mood with Vida around. The life and soul of the party, Vida spreads joy wherever she goes and has a smile for everyone."
Polly ~ "A grown-up yet girly addition to any night out, Polly always makes an entrance, trailing girlish charm and broken hearts in her wake. Fabulously fruity with top notes of mandarin, red berries and peach, her heart belongs to white jasmine, honeysuckle and peony. With a dreamy twist of amber and vanilla topped off with white musk, Polly’s the quintessential girl-next-door and a hopeless romantic."
Ted Baker Sweet Treats Cate, Vida and Polly will be available in 10 ml Eau de Toilette, £15 each. Look for them in November.