Niche line Arquiste will launch Boutonniere no. 7, a new green floral:
May 1899, Foyer of the Opéra-Comique, Paris
During the Opera’s intermission, a group of seven young men gather at the Grand Foyer in search of new flirtations. Women of all sorts are lured in by the crisp, green scent of the men’s gardenia boutonnieres, enlivened with the bergamot and lavender colognes they wear. As they draw closer, the “Opera Flower” exudes its elegant masculinity, the last breath of a bloom sacrificed on a black-tie lapel.
Boutonniere no. 7 was developed by perfumer Rodrigo Flores-Roux; notes include lavender, bergamot, mandarin, gardenia, genet, vetiver and oakmoss.
Arquiste Boutonniere no. 7 will be available in 55 ml Eau de Parfum, $175, or in a set with a gardenia stick-pin boutonniere and a pair of silk knot cufflinks by M. de Phocas, $195.
(via press release)
Update: see a review of Boutonniere no. 7.
6 Comments
Read more about commenting at Now Smell This.
Ooh, a new scent from my favourite house! I hope the gardenia is prominent in this one.
I hope so too. This sounds really nice.
“genet”? Are they referring to the animal?
Would guess they mean broom.
Ah, like the dreaded Scotch Broom (dreaded both because it’s invasive and become it makes me sneeze). That makes more sense.
Exactly.