The 7 Virtues Middle East Peace ~ new fragrance

The 7 Virtues Middle East Peace

Canadian indie line The 7 Virtues has launched Middle East Peace, a new unisex fragrance. Middle East Peace is the brand's fourth fragrance, and joins Afghanistan Orange Blossom, Noble Rose of Afghanistan and Vetiver of Haiti.

The enchantment of Middle East Peace eau de parfum is for all humankind. This ambrosial blend of sweetie grapefruit oil of Israel with the lime & basil oils of Iran captivates our hearts and ignites our senses.

With a dry down of cedar wood and bamboo, this fragrance is for men and women.

Sweetie grapefruit is a cross between a grapefruit and a pomelo and is harvested in the fertile Sharon Plain of Israel. The lime & basil oils of Iran are grown in Shiraz in the Fars province, known as the cultural capital of Iran.

The 7 Virtues Middle East Peace is available in 50 ml Eau de Parfum, $70. It can be purchased at The Bay in Canada, or from the brand's website.

(via the7virtues)

Shop for perfume

Parfums Raffy


Leave a comment, or read more about commenting at Now Smell This. Here's a handy emoticon chart.

  1. Vanille says:

    I love this brand! The fragrances are wonderful (the orange blossom is my favorite) and what a great cause!

    I love grapefruit and lime notes, so this is a must try for me!

    • Robin says:

      Hope to review the orange blossom next week — it’s a great scent!

  2. lenika says:

    I’d buy it blind…

  3. ceciliat says:

    I’d really like to try all of the fragrances in the line but can’t find anyone who has samples. The Vetiver in particular is calling my name — has anyone tried it yet? I wish they’d offer a sample set — I’d buy it in a heartbeat…

    • ladymurasaki says:

      I got a response from them about samples. They are looking into it, but being a small company, samples are only possible for large companies. They are also looking into distribution in the UK within a year.

    • I love this community of fragrance lovers you have built here Robin! Thank you all for your support. We are coming to the the U.S. in the fall, we will be at NYC Lord & Taylor stores. I will do a book signing and there will be a free book with fragrance. For those living in the U.S. we are happy to send the fragrances on cotton to smell and wear to test. Just send us your mailing address to
      Our fragrances that rebuild just won the Chatelaine Magazine Beauty 100 Award. In Canada, this is the top. They ranked our uplifting Vetiver of Haiti Top 5 Fragrances in Canada. We are honoured. Can’t wait to share with you all. Peace,
      Barb Stegemann
      CEO, The 7 Virtues Beauty Inc.

  4. Ida says:

    Sounds sublime – like Middle East peace would be! Did not know that pomelo and grapefruit were NOT the same thing!

    • Robin says:

      Despite all the exotic fruits we can now buy at the supermarket, I never see pomelos…no idea why.

      • ceciliat says:

        My brother grows pomelo and they are about 80% rind. His have actual edible fruit about the size of a lemon but the rind makes it about the size of a small soccer ball. I suppose different varieties might have a higher percentage of edible fruit but that might be why they don’t seem to be widely available commercially.

    • halimeade says:

      Yup, grapefruits are a hybrid of sweet oranges and pomelos : ) The Ruby Red variety is even patented!

  5. I love reading all of the beautiful comments here. I want to personally thank you for your support. I would love to meet you and your fragrance loving friends from the USA! We are coming to NYC to launch at Lord & Taylor over the coming weeks.
    Here are the stores and we are doing a free book signing with each fragrance purchase – please do share with your New York network and if you are in New York – I would LOVE to meet you.
    Meet Barb Stegemann and receive a FREE signed copy of her book, The 7 Virtues of a Philosopher Queen with fragrance purchase at Lord & Taylor during Shop Smart Do Good Days where partial sales are given to local charities.
    October 30 – Noon & 5pm
    Lord & Taylor, Garden City New York, 1200 Franklyn Ave, Garden City, New York
    November 8 – Noon
    Lord & Taylor, East Chester – 750 White Plains Rd. Scarsdale, New York
    November 13 – Noon
    Lord & Taylor, New York City store – 424 5th Avenue, New York City

Leave a reply