Estee Lauder Very Estee ~ new fragrance

Estée Lauder Very Estée perfume bottle

Estée Lauder will launch Very Estée in October. The new fragrance for women will be fronted by model Hilary Rhoda, and is intended as a "modern celebration of the Lauder woman’s affinity for style and luxury".

Notes for the floral musk include lotus, freesia, cassis, pink pepper, rose, gardenia, jasmine, sandalwood, cedar, cashmere and musk.

Estée Lauder Very Estée will be available in 30 and 50 ml Eau de Parfum.

(via moodiereport, additional information via sandrascloset)

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14 Comments

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  1. Stevan says:

    Good morning fellow fragranticers! I’m pretty excited about this launch. It’s a pillar fragrance by the look of it, something they invested in to have for a long time. Pretty bottle and looks ‘Very Estee”. I can’t wait to smell it. Hopefully it won’t disappoint. I always find that when a fragrance is named in any sense to the house name, there are certain aspirations that are imagined. Only fear is it will fall short of its expectations, because the name of the company is put on the line when the name of the company is put on the bottle. Off to work now and still sleeping, have a great day all!

    • Robin says:

      Agree…it is hard to do a scent with these sorts of “legacy” aspirations. Also wondering what they’ll do for fragrance for the new Aerin division.

      • I am in love with the visuals and look of the Aerin collection, but I haven’t seen it in the flesh yet! They have a rose-scented hand cream and a rose-scented lip cream that are part of that line, so maybe a rose-centered fragrance to start? :)

    • benzippo says:

      The bottle looks exactly like one of Estee frangrance named “Spellbound” which is vry suprising and am wondering what is the reason for re-cycling an old bottle design as it is definitely not that they are in any form of financial constain to desin a new bottle. Keeping my fingers crossed on how the juice will smells like.

  2. Stevan says:

    Oops, just realized this is nst…I meant nst’ers Aha…:S embarrassing

    • Robin says:

      Another day, another fragrance site, LOL…no worries!

  3. littlecooling says:

    This does looks interesting…I am just not too happy to see notes of pink pepper and fresia. I wonder if this will be released in Europe as well or if it is just for the American market?

  4. sayitisntso says:

    I’d be interested in giving this a whiff. I think Lauder generally does a great job with their fragrance portfolio. They tend to be careful (read: safe) but IMHO, they don’t release a lot of dreck.

    • pyramus says:

      Pretty much exactly what I was thinking: they don’t do garbage, and they have a lot of genuinely great scents in their line, so this could actually be good.

      But the bottle confuses me greatly, because it’s the bottle for Spellbound, a twenty-year-old scent that didn’t generate even a single flanker (thank god). Why wouldn’t they create a new image for the scent with a new bottle?

      • Robin says:

        Maybe they wanted to link it back to the brand’s past (and to Estee Lauder herself) in a more obvious way? Lauder retired in 1994 or 1995, so it would have been one of the last fragrances made under her watch.

  5. bluegardenia says:

    this list of notes sounds almost comically generic! but who knows, maybe it’ll be a good one.

  6. AmyT says:

    Just the fact that it isn’t aimed at teenyboppers is refreshing. (Although I don’t think any of the Lauders are.) And I agree, Spellbound was the first thing I thought of when I saw the bottle!

  7. Can’t wait! I love you Estee Lauder!

    I, too, feel that Lauder puts a great deal of work into their fragrance line, particularly their pillar fragrances. I also appreciate that they give their fragrances time to find an audience and that they keep their classics around.

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