BCBG Max Azria will launch Bon Chic next month. The new fragrance for women is the brand’s first since their license was acquired by Elizabeth Arden. The name is taken from the brand’s acronym, which stands for “bon chic, bon genre”.
Bon Chic was developed by perfumer Stephen Nilsen, who also did last year’s BCBG Max Azria. The scent features notes of black raspberry, Asian pear, mango, peony, violet, orange blossom, soft woods, vanilla and cashmere musk.
BCBG Max Azria Bon Chic will be available in 50 and 100 ml Eau de Parfum.