BCBG Max Azria will launch Bon Chic next month. The new fragrance for women is the brand’s first since their license was acquired by Elizabeth Arden. The name is taken from the brand’s acronym, which stands for “bon chic, bon genre”.
Bon Chic was developed by perfumer Stephen Nilsen, who also did last year’s BCBG Max Azria. The scent features notes of black raspberry, Asian pear, mango, peony, violet, orange blossom, soft woods, vanilla and cashmere musk.
BCBG Max Azria Bon Chic will be available in 50 and 100 ml Eau de Parfum.
(via wwd)
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Another Marc Jacobs bottle?
Yep! They used it for their 1st perfume too, in a pink shade.
Shame on the bottle design … if the flower really is made of vinyl … the juice sounds a bit sweet and not so exciting
That bottle design really ought to be retired.
I looked up “bon chic, bon genre” in an online dictionary – that translated it as “preppy”! Of course, that would be Parisian preppies, I guess. This isn’t really computing, since I think of preppy as deliberately unstylish, which is the opposite of French women.
The original meaning of the phrase indicated something more like “chic + posh” — and later came to be equated with something like the Sloane Rangers, which likewise I think of as far more stylish than an American preppie. Preppie here is now so mixed — often a street style, and that’s far from the original meaning of bon chic bon genre.
BUT, as usual, I know nothing about the brand itself, or whether it lives up to its name.
another sweet tween scent..move on