Parfumerie Generale No. 22 Djhenne ~ new fragrance

Parfumerie Generale No. 22 DjHenné

French niche line Parfumerie Generale will launch No. 22 DjHenné Djhenné next month.

To celebrate the 10th anniversary of Parfumerie Générale, Pierre Guillaume has created his second new perfume this year which now occupies the remaining free space in his numbered collection: PG22 DjHenné is inspired by the city of Djenne in Mali, which lies on an island in the Niger delta. The fragrance evokes the lush greenery of an oasis.

Pierre sums up the effect of the perfume with the remark "give yourself to the sun.” DjHenné is like a warm shadow. A leathery veil of golden wheat and myrrh, that offers protection from the scorching with delicate mint leaves and seringa blossoms.

Sightseeing in an oasis, Pierre Guillaume presents us with an aromatic, woody orchestration of leather and warm sand, swaying between floral freshness and a chord of gray lavender, spearmint, lilac and the warmth of a bright leather note composed of blue cedar, myrrh essence, wheat and cocoa bean absolute.

Parfumerie Generale No. 22 Djhenné will be available in 50 and 100 ml Eau de Toilette.

(quote via first-in-fragrance, additional information via

Update: in the brand's press materials, the fragrance name is shown as Djhenné, not DjHenné. No specific geographic locations are mentioned. More from the press release...

Surrendering to the sun. Lush oasis, Djhenné is a warm shadow. A Leather sheath with gold Wheat and Myrrh, protecting from the burning sun’s shroud, the delicate spearmint leaves and the heady whiteness of Seringa Blossom…"

Exploring the olfactory theme of the Oasis, Pierre Guillaume gives us an aromatic, woody orchestration of leather and warm sand, wavering between the floral freshness of an accord of grey lavender, spearmint and seringa and the warmth of a "blond leather" note made up of Blue Cedar, essence of Myrrh, Cocoa Beans and Wheat Absolute.

Djhenné is described as an aromatic woody soft leather. It will also be available in 30 ml.

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  1. Rictor07 says:

    so why did Pierre decide to throw a capital H in the middle of the name? Now it looks like it was inspired by someone rocking the 1’s and 2’s on the dance floor.

  2. Bejoux says:

    Oh yes – there is a Dj Henne! Maybe he is the inspiration…

    • Robin says:

      You may be right…

      • Matthieu says:

        Haha I think we have enough french DJ out there (I don’t want a David Guetta inspired perfume by PG. XD), no that’s the explanation :
        Djenne = A village in Mali
        Henné = Henna in french

  3. Joe says:

    Looking forward to this one and planning to get some asap. The note list combination sounds a bit odd, but I tend to love many of Guillaume’s creations.

    Once again, some press release copy that could use some judicious proofreading — Djenné lies on the Niger River, in the Niger Basin… but is over 1000 air miles from the Niger Delta, which is in Nigeria. :-o

    • nozknoz says:

      Apparently there is also an INLAND Niger Delta – although I must admit that I had never heard of such a thing before I googled Djenne and found the found the following in Wikipedia:

      Djenné is situated 398 km (247 mi) northeast of Bamako and 76 km (47 mi) southwest of Mopti. The town sits on the floodplain between the Niger and Bani rivers at the southern end of the Inland Niger Delta. The town has an area of around 70 ha and during the annual floods becomes an island that is accessed by causeways. The Bani river is 5 km (3.1 mi) south of the town and is crossed by ferry.

      It’s kind of unnerving to find the PR was accurate for once.

      • Robin says:

        Thanks both, for the geography lesson.

      • Joe says:

        Hahahaa…. thanks for that, seriously! I lived and traveled in West Africa and the Sahel but never made it to Mali, sadly, and had never heard of that. Interesting for a floodplain to be called an “inner delta”…

        Learn something new every day, as they say:

  4. Ikat says:

    Having been to Djenne in Mali I am certainly interested in this new fragrance. Parfumerie Generale has very interesting and unusual scents.

    However Djenne is no oasis. It should smell like burning wood, hot sand, goat droppings, sweat, and maybe old fish.

  5. Bejoux says:

    In 10 years this house has produced at least 30 fragrances – there may be more, he does at least one limited edition every year. I was lucky enough to attend a launch for the Huitieme collection earlier this year. He is a very nice guy and really passionate about his work so when I heard him strongly criticise other houses for producing far too many perfumes I just bit my lip ……and carried on gazing at his gorgeousness….

  6. Joe says:

    Just to report in: Finally wearing this. It’s interesting. Skews masculine and has that complex herbal-aromatic-woody structure that i thing Pierre Guillaume does so well.

    It actually reminds me a bit of Miel de Bois, as did Indochine, though I’m not sure why that would be. Honey is not listed here, but maybe the “bois” accords have some similarity. I like it and consider myself quite a fan of many PG creations.

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