Hugo Boss has launched Baldessarini Secret Mission, a new fragrance for men ‘who go their own way’.
The fresh aromatic scent features notes of bergamot, basil, cypress, cardamom, geranium, lavender, cedar, musk and oud wood.
Baldessarini Secret Mission is available in 50 and 90 ml Eau de Toilette and in matching grooming products.
(via bellemania.de, douglas.de)
16 Comments
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That ad reminds me of the “most interesting man in the world”.
Stay smelly, my friends.
Yes, they look related.
yes, isnt this the dos equis guy??
He looks like an older version of the Dos Equis guy…how the Dos Equis guy will look after many years of drinking Dos Equis. This would have been a great tie-in with the Bourne Legacy!
“How the Dos Equis guy will look after many years of drinking Dos Equis”….excellent!!
I take that this fragrance is geared toward men who are 40 and up…
Trying to think of *any* feminine fragrance with a model that old, and failing.
That Liz Taylor commercial in which she bets her diamond earrings is the most mature fragrance face I can think of off hand.
Yes, I thought of that one too! But look, this is even later:
http://www.imagesdeparfums.fr/Taylor_Elizabeth/Forever.php
But an “unknown” model that age doing fragrance would be MOST unusual.
I’ll wait for the Helen Mirren perfume, thank you!
Yes!
Sad as it is that this should be my first comment here, I think that Hugo Boss Googling “men going their own way” before putting together this campaign would have been a good move.
[ed note: hi and welcome, Mitz. I removed your link as I have no intention of making sure it's safe, and as you point out, it's your first comment]
Ooh, geranium. That alone is enough to make me want to test it.
Once upon a time the Baldessarini label meant something prestigious.
Q: How do you know then OUD has jumped the shark?
A: When a Proctor and Gamble subsidiary is promoting it in their fragrances
… Next stop CK One – Feeling gOUD