Julia Roberts for Lancôme La Vie Est Belle.
Filed in topic: perfume in the news
Tags: lancome, video
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“Diktats”? *scratches head*
I was surprised to see that they used a relatively obscure word, when something like “restrictions” would have worked just as well. Unusual for a fragrance commercial.
Even “dictate” would make more sense… funny!
Just saw the new Elle – inside the front cover is a fold-over ad of La vie este belle starting with a full page of tagline “In a world full of dictates and conventions, could there be another way?”
Interestingly, they report in a the Beauty section that JR had a diktat of her own: “No fruity notes.”
Interesting. Maybe this is not the US version.
I think this is very very weird… The idea makes some sort of sense, but the commercial is VERY two-dimensional, all the takes and camera angles are almos the same.
I am sure it cost quite a bit, but looks amateurish IMHO.
And regarding “she”, well, I am a fan, she can do no wrong, and she has kept her face “normal”. I used to love Meg Ryan and Melanie Griffith, but both look like Gollum now.
Agree, it’s an odd commercial, and for a few seconds I wondered if it was a fake. But most of the “star power” commercials for perfume are let-downs, IMHO.
@kaos.geo agree, this is amateurish. Its forcefed symbolism – sooo literal! – reminds me of a student film. Also, the message is that life is beautiful but the whole ad focuses on “ugly” (b/c they’re superficial) people. It says, “You don’t want to be these people – now look at them for thirty seconds.” Could it be part of a larger “film” (a la the Chanel ads) that’s been condensed with a voiceover (and text!) at the beginning to establish the message?
Anyway, not what I would have done for an ad or what I had expected. Also, Julia Roberts reminds me of Cindy Crawford in this, not a bad thing, just an observation.
Lys, it could well be that this is not the final, “official” commercial.
Could well be! Usually they have the ad out before the launch, not after. Maybe they’re so behind schedule they cobbled together what they had, which is weighted toward the early scenes of the beautiful-ugly party-goers. Maybe a finalized ad will have more of Julia Roberts, maybe after she escapes she’ll even be frolicking.
Why is every fragrance ad set at a “soirée”. With a name like La Vie est Belle I would have imagined a less sophisticated setting, something closer to what really makes life more beautiful.
I was surprised by that too…thought it would be JR doing something more peaceful. I guess they can’t stand to leave out the glamour after they’ve paid the hefty bill for her participation.
@CedriCeCCentriC a good point like that deserves and SNL clip!
Agree ! Julia looks like Cindy , and her face looks lovely – soft and very pretty if u ask me . I love her darker hair in this ad. I wonder if she had a mini cringe when she read the story board? It’s very lame , almost like some film clip to a pop song ! I thought the wrist breakout was a real low point ! Are customers going to relate to this message? I think some will and that’s a bit sad ! Well said Lys
Oh, but we know it could have been so much worse!
Weird ad. I’m not a fan of JR, but I don’t dislike her, I guess.
Is this already in stores??
Yes! I haven’t tried it though.
I’ll sample if I see it, do not know why Vamp. comes to mind.
The song in the background should have been “I’ve Got No Stings To Hold Me Down” from Disney’s Pinocchio.
I got the new Vogue today and it had a sample page. To me the sample on the paper smelled like red apples and apple blossom and bug spray. I rubbed my wrist with it and the dry-down took on a Grey Flannel masculinity. It is not really unique enough for me to consider buying it.
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