Forget lemon and pine. People are fumigating their homes with exotic essences of ginger and hibiscus while scrubbing floors and bathtubs. That’s because packaged-goods makers, in their endless hunt for the new and improved, are ramping up the complexity of product fragrances. Adding an elaborate bouquet that consumers crave to a product line helps build loyalty, marketers say.
— From Does This Smell Clean to You? at the Wall Street Journal. Hat tip to VanMorrisonFan!
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As a devoted user of Caldrea’s Sea Salt Neroli products, I couldn’t agree more. I like it when people come in my house and say “smells good” instead of “you’ve been cleaning”!
I liked scented cleaning products too, but I think it’s problematic for makers of personal fragrances when all their efforts smell like cleaning products!
The line has blurred considerably. Especially with the “duplicated” oils available and the DIY bases, you could have Chanel scented toilet cleaner. Which leaves me wondering where the next step in the progression leads.
So true. Made me sad to see Calyx mentioned…I hope I never smell those products, I’d hate to have Calyx start reminding me of cleaner!
So many essential oils (the mythical and ancient frankincense especially) instantly smell like turpentine and floor cleaner to me, I totally know what you’re talking about when you say the household (or industrial) cleaner thing can ruin a scent for you. on the other hand, I too am a devoted caldrea sea salt neroli user…
Hey, and that Caldrea sounds nice!