Publisher Gerhard Steidl, perfumer Geza Schoen and Wallpaper magazine have collaborated to launch Paper Passion, a new unisex perfume with packaging by Karl Lagerfeld and Steidl:
“The smell of a freshly printed book is the best smell in the world.”
This tells the story of a passion and a twisting plot to put the particular bouquet of freshly printed books in a bottle. Gerhard Steidl was first alerted to the importance of the smell of a book by Karl Lagerfeld, prompting a passion for paper and the composition of a scent on the pages of a book. To Wallpaper* magazine the pairing of the publisher with the perfumer seemed a natural partnership and so the idea for Paper Passion was born. Wallpaper* Magazine commissioned master perfumer Geza Schoen to create a fragrance based on the smell of books to be part of the Wallpaper* magazine Handmade exhibition in Milan.
This is an opportunity to celebrate all the glorious sensuality of books, at a time when many in the industry are turning against them. The idea is that is should relax you, like when you read a book, to a level of meditation and concentration. Paper passion has evolved into something quite beautiful and unique. To wear the smell of a book is something very chic. Books are players in the intellectual world, but also in the world of luxury.
Hidden inside the pages of a book, Paper Passion is accompanied by texts from Karl Lagerfeld, Günter Grass, Geza Schoen and Tony Chambers.
Paper Passion is available directly from Steidl, £70.00 or $115.00, size and concentration unknown.
(via steidlville, hat tip to David!)
Update: the notes for Paper Passion include osmanthus, copaiba balsam, amber accord, air accord, paper accord and musk accord. The fragrance is sold in 50 ml Eau de Parfum, and is now at Luckyscent and Aedes in the US for $98.