Bex London is a new UK-based niche line founded by Rebecca Goswell, and debuting this month with four fragrances in the Londoner series, "drawing inspiration from some of London’s most iconic places". The fragrances were developed by perfumer François Robert.
To Goswell, London’s ever changing, close knit mesh of villages has proved to be a perfect source of inspiration – each has its own provenance and each has proudly kept its strong character intact. Aesthetically, Londoner is minimal and contemporary and all of the fragrances and containers are made in Britain.
SE1 ~ "Known as the Southbank, SE1 is an area steeped with history and culture, once the centre of the capital’s spice trade. Now the home to our finest modern art, theatre and architecture, Londoner SE1 evokes the atmospheric aromas of the old Thameside spice wharfs." Featuring aniseed, bergamot, lemon, orange, pimento, jasmine, cardamom, nutmeg, drift wood, vetiver, sea moss and amber.
N6 ~ "A richly gourmand chypre, that captures the elegant character of Highgate Village, along with the splendid wilderness of adjoining Hampstead Heath." With notes of peach, mandarin, raspberry, aniseed, pink pepper, cinnamon, clove, rose, violet, jasmine, geranium, cistus, cedar, sandalwood, patchouli and amber.
W1X ~ "This sophisticated fragrance is inspired by the opulence and high- octane atmosphere of London’s West-End." Notes include coriander, bergamot, mandarin, neroli, cardamom, orris, rose, ylang ylang, jasmine, freesia, lily of the valley, tea, vanilla, vetiver, patchouli, cedar and cypress.
EC2 ~ "Inspired by the rejuvenated East End, now the creative heart of London, Londoner EC2 is addictive and unique." With galbanum, lemon, grapefruit, black pepper, lime, clove, juniper, cinnamon, lavender, jasmine, nutmeg, bay, tonka bean, moss, amber, cedar, patchouli and vetiver.
(via press release)