Bex London ~ new niche line

Bex London

Bex London is a new UK-based niche line founded by Rebecca Goswell, and debuting this month with four fragrances in the Londoner series, "drawing inspiration from some of London’s most iconic places". The fragrances were developed by perfumer François Robert.

To Goswell, London’s ever changing, close knit mesh of villages has proved to be a perfect source of inspiration – each has its own provenance and each has proudly kept its strong character intact. Aesthetically, Londoner is minimal and contemporary and all of the fragrances and containers are made in Britain.

SE1 ~ "Known as the Southbank, SE1 is an area steeped with history and culture, once the centre of the capital’s spice trade. Now the home to our finest modern art, theatre and architecture, Londoner SE1 evokes the atmospheric aromas of the old Thameside spice wharfs." Featuring aniseed, bergamot, lemon, orange, pimento, jasmine, cardamom, nutmeg, drift wood, vetiver, sea moss and amber.

N6 ~ "A richly gourmand chypre, that captures the elegant character of Highgate Village, along with the splendid wilderness of adjoining Hampstead Heath." With notes of peach, mandarin, raspberry, aniseed, pink pepper, cinnamon, clove, rose, violet, jasmine, geranium, cistus, cedar, sandalwood, patchouli and amber.

W1X ~ "This sophisticated fragrance is inspired by the opulence and high- octane atmosphere of London’s West-End." Notes include coriander, bergamot, mandarin, neroli, cardamom, orris, rose, ylang ylang, jasmine, freesia, lily of the valley, tea, vanilla, vetiver, patchouli, cedar and cypress.

EC2 ~ "Inspired by the rejuvenated East End, now the creative heart of London, Londoner EC2 is addictive and unique." With galbanum, lemon, grapefruit, black pepper, lime, clove, juniper, cinnamon, lavender, jasmine, nutmeg, bay, tonka bean, moss, amber, cedar, patchouli and vetiver.

Bex London SE1, N6, W1X and EC2 are available in 100 ml Eau de Toilette, £81 each. They can be found at Les Senteurs in London or at Zuneta.

(via press release)

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8 Comments

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  1. zubi says:

    I wonder if they will be “safe” scents (aka boring), sticking with the whole high-tea culture, or whether it will be typical of a louder, more youthful London? I might sample SE1 simply because I lived in SE5 once…

    To any Londoners, that sounds like comparing the Bronx with Manhattan haha! But who cares, it’s the same 2 letters :P

  2. lovethescents says:

    Hmm, a couple of these sound interesting! The price isn’t too awful either….let’s see…..thanks for the tip!

    • Robin says:

      The price could be worse, agree. Like the bottle too.

  3. Morgan says:

    this sounds terrible to me. I don’t like the bottles, I don’t like the name (bex???!) and I hate the concept. Though as a former londoner, I know obsessed the english are with their postcodes, and what it says about their social class. They could slap a union jack on them and make them souvenirs if they don’t sell.

    • Robin says:

      The concept is very similar to what Bond no. 9 has done w/ New York City. Personally, I like using the neighborhood name better than the postal code, but perhaps in London the postal code has more meaning?

    • Rictor07 says:

      Same bottles as Crabtree & Evelyn has for the male fragrances. I dont like the name BEX either.

  4. michael.j says:

    These bottles are the very same bottles as the newer men’s stuff from MPG, except they’re opaque white instead of a deep translucent red. I tried SE1. It was pretty nice, but not very groundbreaking. I might buy a decant, but not sure it’s FB worthy.

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