The Fragrance Foundation UK held their annual Fifi Awards ceremony today, and the winners are:
Best New Prestige Fragrance
Women’s: Elie Saab Le Parfum
Men’s: Gucci Guilty Pour Homme
Best New Fragrance in Limited Distribution
Women’s: Roja Parfums Danger
Men’s: Tom Ford Neroli Portofino
(fragrances tested blind by winners of 2011 Jasmine Awards)
Best New Independent Fragrance
(chosen by winners of 2011 Jasmine Awards)
Angela Flanders Precious One
Balenciaga L’Essence and Montblanc Legend took the packaging awards, and Justin Bieber took the best celebrity fragrance award. There are lots of other categories — you can find all the winners on the Fragrance Foundation UK’s Twitter page.
See also: the Fragrance Awards page.