Iceberg Burning Ice ~ new fragrance

Iceberg Burning Ice

Italian sportswear house Iceberg has launched Burning Ice, a new fragrance for men:

The Burning Ice Man: The seductive attraction of opposites. Fire and ice are essential elements in his character. A powerful duality that embodies the raw icy strength inspired by the of the brand, polarized by strong sensuality. Strength and Sensuality, his fragrance is like him. An alliance of sharp cold and voluptuous incandescence, a subtle exchange between the extreme freshness of the head notes and the burning sensuality of the dry-down, lingering in the steps of its wearer like a fragrant echo of his own character.

Burning Ice was developed by perfumer Bernard Ellena; the notes feature bergamot, apple, cardamom, clary sage, patchouli, amber, musk and cashmere vanilla.

Iceberg Burning Ice is available in 50 and 100 ml Eau de Toilette.

(quote via perfumeholding, additional information via wwd)

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13 Comments

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  1. lucasai says:

    Burning ice? Wouldn’t that be just some mere water? And apple is a no-no for me.

    • Robin says:

      Sometimes apple is a no for me too, but depends how strong it is.

  2. Dawnkana says:

    Hmmm, I think Ben-Gay has the market covered with their “burning ice” cream. Oh and then there is Icy Hot. ;0

    Maybe Iceberg should rename this one “Dry Ice”.

    • Anne from Makeupwoot says:

      I nearly lost my coffee on that one! :-)

    • Robin says:

      Ha!

    • LaMaroc says:

      Smelly muscle-ache ointments were my first thought, too!

  3. Dilana says:

    Perhaps the intent is to conjure some of those drugstore balms for sore muscles, which can feel cold and then hot. On the other hand, most smell awful.

    Or perhaps this is a brilliant attempt to attract the ludicrously small group of people who study mid-century New England poets who favored traditional styles:

    Fire and Ice

    Some say the World Will End in Fire
    Some Say Ice
    From what I I have tasted of desire, I hold with those who favor fire.
    Yet from what I know of hate,Ice
    Would Suffice

    Fire and Ice, by Robert Frost, as recalled from undoubtedly inaccurate memory by me. I am sure that the ackwardness in the last few lines is due to my faulty memory, not Robert Frost’s writing. I am pretty sure that Frost would never have written the phrase “cashmere vanilla”

    Or perhaps, this is an attempt to attract the ludicrously small number of stoners who thought that the Burning Man Festival would take place in the Ice Palace festivities of Minnesota/

  4. Anne from Makeupwoot says:

    The bottle is pretty. The notes sound a bit, “meh.”

  5. FragrantWitch says:

    Wouldnt Burning Ice Man be just a puddle – a man with no backbone that others acvtively avoid?

    • poodle says:

      I know a few guys this would be perfect for then.

      • FragrantWitch says:

        Haven’t we all! ;-)

  6. NinaraPoll says:

    Wouldn’t burning ice produce steam? Hmmm… I think I detect notes of ironed clothes, scorched linens, and ozone! ;)

    NP

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