Benetton Let’s Move ~ new fragrance

Benetton Let's Move

Benetton has launched Let's Move, a new fragrance for men:

Today’s 15-24 year old men live a fluid and dynamic life. They are open to changes and have a forward-looking spirit. They want to be actors of their lives and play the game of seduction. This is why United Colors of Benetton perfume has designed a new product range especially for “athletic and self-confident” guys who want to live their life following their sportive style. These products come in a bottle shape directly inspired by water bottles, perfectly fitting the sporty attitude.

Let's Move was developed by perfumer Olivier Pescheux; notes include bergamot, mandarin, black pepper, geranium, lavender, cedar, amber, tonka bean and vanilla.

Benetton Let's Move is available in 40 and 100 ml Eau de Toilette.

(via perfumeholding,

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  1. 50_Roses says:

    “15 -24 year old men”? Sorry, but there is no such thing as a 15-year-old man.

    • lucasai says:

      agreed Roses, this should be aimed at 19+ I guess, 15 is just a crazy teenager

    • Robin says:

      I’ve seen fragrances described as for “young girls”, but never for “boys” that I can remember!

      • 50_Roses says:

        True, but then they could have said “15 to 24 year old guys”. They did use the word guys later in the ad copy.

  2. lucasai says:

    The list of notes sounds interesting to me, some of my old favourites are listed there.
    I might want to try it.
    But I just don’t get the whole concept. Who says that young 15-24 year old man have to carry a dynamic, sporty life?
    Come on, I’m 22 and my life is not dynamic, nor sporty. I rather prefere classic & elegant style and I live my life with these values.
    …and I don’t even look like this model… sic.

    • Robin says:

      It’s the year of the sport fragrance. At least they didn’t put “sport” in the name.

    • poodle says:


  3. NinaraPoll says:

    Hate to say it, but that doesn’t sound like actual ad copy so much as in-house marketing notes that would be used to guide a campaign. The idea that such notes might have atually been used as real copy makes me laugh.


    • Robin says:

      Probably true, since they come from the license holder, not a commercial website.

  4. LaMaroc says:

    Old person comment in 3…2…1… “Wow, that is some hair!”

  5. littlecooling says:

    I kinda like the bottle and the model is very handsome ;)

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