Naked & Famous Denim has launched Scratch-n-Sniff Raspberry Scented Denim jeans for men:
Our newest crazy creation has just been released to stores worldwide… Scratch-n-Sniff Raspberry Scented Denim!
Yes, these jeans actually smell like raspberry candy when scratched. The effect is created by coating the denim fabric with a special coating that contains mini microcapsules. The coating is applied and then baked into the denim. The tiny capsules have a bit of “perfume” inside and as you scratch them the scent is released.
These jeans come in our WeirdGuy fit, in a 12.5oz indigo denim with red leather patch.
We have done 5 wash tests and the smell effect still works well!
The jeans can be purchased at Tate + Yoko, $150.
(via nakedandfamousdenim, found via thelook.today.msnbc.msn, hat tip to joe!)