Thirdman is a new niche line specializing in modern variations on Eau de Cologne. They debut this fall with three fragrances, Eau Monumentale, Eau Moderne and Eau Profonde.
The THIRDMAN Contemporary Eau de Cologne fragrance line translates the long standing tradition of scented waters, or Eaux de Cologne, for today: modern formulae with the highest grade of natural essences stored in large bottles and meant to be splashed on liberally. Both for man and woman, the scents by THIRDMAN, are uncommon and indispensable.
THIRDMAN’s identity is less important than the scents and the new olfactory sensations he spearheads. He creates scents that will become part of the personal journey of the individuals who wear them. He may meet his customers on rare occasions. He operates from an unknown location, and leaves to the collaborators and perfumers he missions to speak on his behalf.
Eau Monumentale ~ “A universal Eau de Cologne which reinvents the bygone craftsmanship of the Eaux de Cologne for the new world. It is the first of a new generation of refreshing distinctive scents: exceptional citrus essences, new texture and comfort, never overpowering. Its uncomparable [sic] natural and addictive qualities set it apart in the world of fragrances.”
Eau Moderne ~ “An abstract Eau de Cologne and a new brightness in perfumery: minimal, ‘open’, enveloping, natural & ungraspably sexy.”
Eau Profonde ~ “An unexpected Eau de Cologne to indulge in uninhibitedly. Its original depth and comfort makes it the Eau de Cologne for the modern epicureans.”
Thirdman Eau Monumentale, Eau Moderne and Eau Profonde will be available at Neiman Marcus in November, in 50, 250 and 500 ml ($75-250).
(via press release)
19 Comments
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Eau boy….enough of this kind of copy already. Do people shine an image of a perfume bottle in the sky when they need to contact him?
Like the bottles though. Giving me a Helmut Lang-ish vibe.
LOL…excellent.
That ad copy is ungraspably uninhibited.
It’s not the best ad copy. And would think Atelier Cologne had this niche of the market wrapped up. Still, will give them a shot!
Based upon the name, the video and the absence of any meaningful description of the scents, I wonder if they paid a film director before hiring a nose to develop the scents.
I am glad to know at least one of the scents will be open. I so hate to try to douse myself in a splash if the bottle is sealed close. But frankly I find it far sexier to contemplate grasping someone than finding someone “ungraspably”.
Of course, with a name like the “Thirdman” I wonder if the stuff is just watered down penicillin. (For those who do not get the reference, you MUST rent or download The Third Man, one of the greatest film Noires of all time. )
Ungraspably is pretty bad…should have put [sic] after it, but wasn’t 100% sure it wasn’t allowed.
I do wish they’d given some helpful fragrance descriptions or notes or something. All I know is “universal”, “abstract” and “unexpected”.
That was my first thought when I saw the name. I would be thrilled with a fragrance that truly reflected that film, but I doubt these are it.
Oooh, I had not even thought of that. What would that even smell like?
I can’t think of all notes immediately, but it would have to include tobacco and leather. And it would be a dark, deep, and slightly evil scent.
I always thought that Caron’s Le 3ème Homme / Third Man was inspired by the film.
Will now doubtless have zither music running through my head for the rest of day…
Oh wow! Ill take a half liter bottle of each please. No, wait, just kidding. Eau de Cologne has already been covered ad nauseum, ‘modern variations’ included.
You would think. Atelier Cologne has done nicely though, so perhaps there is still room in this area.
I think these are supposed to be the sort of thing that you splash all over yourself. (Remember Jean Nate). On a hot, humid summer day, that can be really appealing.
Atalier Cologne’s do not serve that function. They are like perfume, a small spray lasts all day/
True enough — they really aren’t splash colognes.
You know, if something is a variation of an eau de cologne, I would like to have an idea what the variant is – in other words, some indication of notes, rather than an ingraspably vague peice of performance art, would be helpful.
Am snarky today. These may be truly great, but I am Just.Not.In.The.Mood.
I’ve seen the sample vials on e-bay. 1.5 ml does not provide a person with much chance for the liberal splashing mentioned in the press release.
And I just love the idea that they pointedly say that his identity is unimportant, while in the next breath doing everything verbally possible to shroud him in an aura of psudo-enticing mystery.
I was in Neiman Marcus (Village of Merrick Park) where I tried Eau Monumentale by THIRDMAN. I liked the fragrance but declined to purchase any as I have a substantial quantity of colognes currently. However, after using the sample I was given, I will be sure to acquire a supply of this product as I really like and enjoy the fragrance a great deal and I have had people inquire “what is it that I am wearing” and “where did I purchase it”? From all indications it is an exclusive at Neiman Marcus. Two Thumbs Up ! !