Lanvin will introduce Avant Garde, a new fragrance for men, in November. The scent is meant to evoke the modernity and sophistication of the Lanvin menswear line and to reflect the casual elegance of the ‘dandy of today’.
Avant Garde was developed by perfumer Shyamala Maisondieu; notes for the woody oriental fragrance include bergamot, black pepper, pink pepper, juniper, nutmeg, cardamom, beeswax, lavender, tobacco, vetiver, georgywood and benzoin.
Lanvin Avant Garde will be available in 30, 50 and 100 ml Eau de Toilette and in matching grooming products.
(via cosmoty.de)
15 Comments
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Unless I am missing something, those notes don’t sound very dandified.
I am not at all sure what dandified would smell like!
When I think of dandies, in the historical sense, I think of strong aromatic cocktails, pipe tobacco, barber shop shave creams and ointments, worsted wools and tweeds, fine boot leather…
I’m not sure Avant Garde will be a convincing ‘modernization’ of that idea (whereas Penhaligon’s seems to be right on track with Sartorial and now Juniper Sling). But I do like Shyamala Maisondieu’s work for Tom Ford private blend and Etat Libre d’Orange, so I’m hopeful this will be a nice scent irrespective of whether it fulfills its lifestyle marketing objectives.
They don’t sound very avant garde either.
Bottle design is nice. Its like someone popped the head off of a guy wearing a sport jacket, hands in pockets, with a bright teal dress shirt underneath, and replaced it with a spray nozzle.
I like it too!
How hard is it to come up with a name that isn’t currently being used by another perfumer? I’m a fan of Lanvin but M.Micallef also makes a cologne called Avant Garde, (Which I like.)
If brands don’t want other people using the same names, they have to trademark the name — guessing Micallef didn’t bother.
I find it intriguing as it doesn’t have any vanilla (or tonka) anywhere…
At least on the notes… So I guess this might be a dry affair which I like….
Possibly! Notes are rarely complete though.
Plus de name is really retro in a 30′s art deco kind of way … also the bottle and the typography.
I wonder if it is the same bottle as the lanvin homme and lanvin sport but with a paint job and new cap…
I like those two… but they were too camphorous for me (and I usually like camphor.. much more so than mint on fragrances).
Once I saw the very hard to get Lanvin vetiver (same bottle but green) in a perfume shop at a Mall in downtown San Francisco.. but they were asking a crazy amount for it and they had no testers… so no dice.
I’ve tried this… it smells good. With emphasis in the cardamom (I think some people will think it has too much of it) and the benzoin on the drydown.
interesting and weird at the same time (smells like a health store “natural” benzoin frag)
Casual elegance – t-shirt, tie, and jeans.
Don’t like the bottle.
tried it yesterday
smells like a much lighter Prada Candy.