Ed Hardy Villain ~ new fragrances

Ed Hardy Villain for herEd Hardy Villain for him

Ed Hardy has launched Villain, the brand's latest fragrance duo:

Villain for women ~ "Playfully splashing in the sea waters, she tempts you in with succulent lickable fruits with their sweet juiciness and vibrant color. Ed Hardy Villain for Women is overpowering, yet astoundingly feminine like the petals of delicate flowers. The strength of her hold on you is uncontrollable as if bound by roots and woods. Lost in her world of the deep blue sea, yet still enchanted with her kisses as sweet and addicting as crème brulee." Developed by perfumer Marypierre Julien; notes feature lychee, watermelon, water lotus, citrus, magnolia, freesia, sandalwood, orris and crème brûlée. In 75 and 125 ml Eau de Parfum.

Villain for men ~ "Ed Hardy Villain tells of a story of great and dangerous adventures with scents reflecting memories of far away lands. Fearlessly splashing off the top, Italian Bergamot and French Lavender are dashed with masculine spices while herbaceous Egyptian Basil and wild sage settle in the heart. Juicy blackcurrant buds with a hint of Nutmeg Oil from Indonesia engage the senses as the journey into the dry down begins. Hidden in the shadows are earthy woods infused with the treasure of golden amber. The lingering musk trails off in the distance as he moves on to his next voyage." Developed by perfumer Adriana Medina-Baez, notes include black pepper, bergamot, cardamom, lavender, basil, sage, black currant bud, nutmeg, musk, amber, cedar and sandalwood.  in 75 and 125 ml Eau de Toilette.

The Ed Hardy Villain fragrances can be found now at Macy's.

(quotes via macys, additional information via nichesalesonline)

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10 Comments

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  1. miss kitty v. says:

    Those both sound terrible, but I LOVE the bottles! Hopefully they make their way to Marshall’s and Ross just as quickly as the other Ed Hardys.

    • Robin says:

      I should wait to see them in person, but I do like that look!

  2. bellemoon says:

    Lickable fruits?? Oh my…. Has perfume ad copy reached new lows?
    OTOH, there is something almost hypnotic about Ed Hardy graphics.

    • Robin says:

      I noticed that too…yeah, might be a new low.

  3. jonr951 says:

    I don’t like the bottles! Haha! : )

    • Robin says:

      Really? Well, as I said I need to see them in person. If they’re done in a cheap finish they’ll look awful.

  4. olenska says:

    Great interview w/ the artist Ed Hardy in the June 2011 issue of JUXTAPOZ magazine. He seems to view the Ed Hardy product line (and his role as a “youth culture icon” at the age of 66) w/ a mixture of pride, humor & detachment. :)

    • Robin says:

      Neat, thanks!

      (And he might as well view it with detachment, as near as I can tell he has nothing whatsoever to do with the licensed products)

  5. breathesgelatin says:

    These bottles are like postmodern pirate’s booty. Which is to say, I kind of love them.

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