Very severe but super dreamy

Model Mariacarla Boscono for Givenchy Dahlia Noir. According to Givenchy artistic director Riccardo Tisci,

I wanted to do something that really represents my woman, who is very defined after six years. She’s masculine but feminine. Very romantic but at the same time very dark. And very severe but super dreamy. All these kinds of opposite things. (via NMDaily)

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  1. Posted on 15 August 2011

    “She writhes in simulated ecstasy, and she is often seen standing directly in the path of a wind machine.”

    • Posted on 15 August 2011

      LOL — yeah, that too. But have to say that the image of the dress blowing is the only image that interested me.

      • Merlin
        Posted on 15 August 2011

        I’v replayed it about 5 times just for those billowing petals of the black silken skirt – Wow!

        • Posted on 15 August 2011

          Yeah…that’s a great shot. 60 seconds of that would have suited me better than what they did.

  2. kalliela
    Posted on 15 August 2011

    Hehe.

    Masculine but feminine?

  3. kalliela
    Posted on 15 August 2011

    Ok, well I just now saw some of that video, could have gone without that one!
    Givenchy is growing on me..I will look forward to giving this a sniff.

    Though the weird gothic video. Repels me! Though, it is Noir..so. But really?

    “Melancholic but wears the pants in any relationship”. Is that what masculine means? hehe.

    • Posted on 15 August 2011

      It didn’t really repel me, but it didn’t do anything for me either.

  4. Posted on 15 August 2011

    Tried this yesterday. Boring harsh floral. I fear Givenchy is never going to have the comeback we’re hoping for.

    • Posted on 15 August 2011

      I only tried it on paper — wasn’t impressed, but I’ll give it a longer try on skin this week.

    • Bonbori
      Posted on 15 August 2011

      Agree.

  5. dewey eyed
    Posted on 15 August 2011

    This reminds me of a Madonna video, circa Ray of Light.

    • Bear
      Posted on 15 August 2011

      Frozen. I thought the same thing.

  6. Ikat
    Posted on 15 August 2011

    Too S&M. Looks unpleasantly bondage. I don’t like this trend.

  7. Whiffnotes
    Posted on 15 August 2011

    The writhing doesn’t make sense. The unfurling does look like petals being shredded. Unfortunately, many perfume ads merely equate sex and perfume, perfume and sex…

  8. cinnamonster
    Posted on 15 August 2011

    Don’t know of a single Givenchy I like, and I don’t much like the ad for this, bar the blow-y fabric and the floor pattern as she walks over it! Too skinny for me. The bottle’s very masculine. I’ll report back if I ever smell it!

  9. Bonbori
    Posted on 15 August 2011

    Tried this last week — would not have given this skin except on paper there is an excellent but short lived candle-smoke effect. On skin it’s exactly what Ari said, also a little baby-powdery. So apparently, she’s masculine but feminine AND she smells like baby powder.

  10. Bonbori
    Posted on 15 August 2011

    The ad has little to do with the scent.

  11. krokodilgena
    Posted on 15 August 2011

    It looks to me like this ad is representing Riccardo Tisci’s aesthetic, so everything about this ad makes sense to me.

    I didn’t think the scent itself sounded like it matched Riccardo’s aesthetic though when I first heard of this, and from a few of the comments I guess it really doesn’t.

    • Posted on 15 August 2011

      Very Tisci indeed – and Mariacarla looks absolutely stunning.

      Can’t wait to smell the fragrance!

    • Joaquin
      Posted on 15 August 2011

      I couldn’t agree more, the video is perfect for the Tisci aesthetic – it is dark, sensual and very dramatic – Mariacarla looks phenomenal and that dress is downright swoonworthy.

      The scent is incredibly tame by comparison – a pretty and somewhat traditional floral.

    • Merlin
      Posted on 16 August 2011

      But…
      If the advert = Tisci
      and the perfume does not = Tisci
      Then it would seem the perfume does not = its own advert.

      • Posted on 16 August 2011

        How very logical of you!

        (Oops, I sound sarcastic. I’m not being sarcastic. I was confused by the whole “mariacarla,” “tisci,” “aesthetic,” thing because I’m not arty and the fashion world is completely outside my understanding.)

        Funny how the perfume does not correspond to the ad so many times, isn’t it?

        • Merlin
          Posted on 18 August 2011

          Haha! I’m reaching far back into the past where I once did a course on logic. Unfortunately I cant even remember whether the syllogism is valid!

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