Milan-based designer John Richmond will launch Viva Rock, a new fragrance for women:
THE NEW FRAGRANCE BY JOHN RICHMOND ENCOMPASSES THE ROCK’N’ROLL SIDE OF LIFE, THE SEDUCTIVE THRILL OF THE UNPREDICTABLE. A CAPTIVATING SCENT, THAT WILL IMMEDIATELY ENTHRALL YOU. THE HISTORY OF JOHN RICHMOND IS ONE OF EXTREMES: WHERE STREET CULTURE, ROCK’N'ROLL, ELEGANCE AND SENSUALITY ALL MEET. A WORLD OF PRINTS, COLOURS, SOUNDS, AND PERFUMES ! A BRILLIANT STYLE THAT CAPTURES THE UNIQUE ESSENCE OF A WOMAN. VIVA ROCK IS UNMISTAKABLY 100% JOHN RICHMOND.
The notes for the aldehydic floral include star fruit, mandarin, cactus flower, cherry blossom, rose, jasmine, orris, ambergris and musk.
John Richmond Viva Rock will be available in 30, 50 and 90 ml Eau de Toilette and in matching body products.
(via tfwa)
9 Comments
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What stores can you find John Richmond’s fragrances?? I can’t find them anywhere
Argh…now I cannot remember if any of these came to the States or not. Sorry. I don’t think they did, but I might be wrong.
GEE, THAT PERFUME SURE MAKES A LOUD STATEMENT IN TYPE! I WONDER WHAT THAT FRAGILE-LOOKING, PALE PINK JUICE SMELLS LIKE? I WONDER JUST HOW ROCKIN’ MY WORLD WILL BE ONCE I CRACK OPEN THIS BOTTLE AND LET ITS SHOUTED SENTIMENTS FLY?
Does anyone else think that this should at least be hot pink?
Ouch! Visual shouting gives me almost as bad a headache as verbal. Seems really derivative to me: Juicy Couture, Vera Wang, Burberry, Betsey Johnson, Paul Smith and John Varvatos all jump to my mind immediately. Blah.
The whole press release is in caps. Seems a bad idea, and surprising for 2011.
A whole block in caps is actually quite difficult to read.
All I can think of is the marketing circus in the Perfume doc from BBC for Loud. Total dorks.
Thank you! I’ve only ever been to one location where the fragrance area was run that way and I hated it. I actually had to tell one guy in no uncertain terms to, “get the hell away from me,” and if I wanted to try the juice he was hawking, I would bloody well spray it on myself.
it looks like John RIchmnd used the same team as Loud for the concept as well.