BCBG Max Azria will launch an eponymous soft floral fragrance in August. The new scent is their first under licensing arrangements with New Wave Fragrances, and their first since 2009's Within.
BCBG Max Azria was developed by perfumer Stephen Nilsen; notes include strawberry, black cherry, kir royale, jasmine, muguet, rose, violet, musk, orris and sandalwood.
BCBG Max Azria will be available in 50 and 100 ml Eau de Parfum and in matching body products.
Update: see a review of BCBG Max Azria.