Best new fragrances for men ~ 2009-2010 edition

As the “publish” button was pressed for this post, I heard the frantic, desperate opening words of Etta James’ Stop the Wedding swirling in my head: “Wait!…WAIT!

But it was too late…there was no turning back.

Choosing ten men’s fragrances that have been released in the last couple years and deeming them “the best” was difficult. I’ve certainly owned and sampled more than my share of perfumes over the years, and I’ve reached a Perfumed State of Grace (i.e.: I’m jaded), but I’ve certainly not smelled every masculine fragrance released in 2009-2010. Has anyone? (Many of these unsniffed perfumes loom large in my imagination: Miller et Bertaux Om, Christian Dior La Collection Couturier Parfumeur, Honoré des Prés We love NY scents, and The Different Company De Bachmakov.)

My list of best new fragrances for men is personal, and it isn’t categorized with available spots for citrus, chypre, sport, “dressy,” mainstream, or niche perfumes; I’ve simply included what I like. If you can’t believe a certain fragrance is on, or is missing from, the list: GOOD! I’d hate to think I’m predictable.

Please comment if you feel a great fragrance is absent from this list, but if “top 10-type” lists drive you crazy and keep you up at night: “Wait!… WAIT!” … don’t torture yourself by reading mine.

Best New Fragrances for Men

Acqua di Parma Colonia Essenza makes me want to get a haircut, wear a tie and stand straight…without making me feel stodgy or “square;” its wonderful citrus aromas lead to pale flower notes (neroli, lily of the valley, rose) and a powdery “white amber” and musk finish.

Atelier Cologne Trèfle Pur is a sprightly, sunny-warm scent that feels “alive” on my skin; it always makes me happy with its bitter orange, moss and unusual “clover” aromas.

Byredo Bal d’Afrique is tangy and a bit “hot and bothered”; I love its lemon, floral-herbal, vetiver and musky wood-amber notes.

Comme des Garçons + Monocle Scent Two: Laurel is an invigorating perfume full of bay laurel (a scent reminiscent of marigold), cedar and peppery frankincense.

Costume National Homme is a spicy, interesting wood fragrance, so beautifully blended even my bête noire, cinnamon, is pleasing.

John Varvatos Artisan presents a lustrous citrus-rich floral fragrance for men — I really like the mix of pungent fruit, orange blossom, Indian murraya, and belambre; I prefer this, the “original,” to Artisan Black.

L’Artisan Traversée du Bosphore surprised me. I’m not attracted to many gourmande fragrances but this sheer “diet” pistachio scent won me over. I think of it as the sorbet version of sticky, heavy Turkish sweets, flavored with nuts, rose essence, fruit (and yes, the pâtissier has a cigarette dangling from his mouth adding a bit of tobacco scent to the dessert experience).

Le Labo Oud 27 is my favorite oud fragrance; its mix of saffron, wood-incense notes and oud is powerful and, if smelled up close, startling. The oud note is given an off-center presentation — not too smooth, not too slick; it had an edge.

Marc Jacobs Bang is one of my favorite men’s fragrances of 2010…mainstream or niche. I love its peppery “tingle”…pepper so intense and fresh it has a floral character.

Nasomatto Black Afgano is a semi-sweet, semi-smoky “liqueur-incense-tobacco” fragrance; its rich notes blend perfectly with cold weather to produce a feeling of well-being — and it brings back good memories of all the pipe smokers I’ve known.

Note: top crown images [cropped] via Wikimedia Commons.

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72 Comments

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  1. Bear
    Posted on 17 November 2010

    Halston Man Amber – really not very amber despite the name,
    smoky woods and a wee touch o’ labdanum.
    Chanel Sycomore – that was this year, right?

  2. Kevin
    Posted on 17 November 2010

    Bear: Sycomore was 2008

    • Bear
      Posted on 17 November 2010

      Time flies!

      • Kevin
        Posted on 17 November 2010

        Bear: it does..and forgot to say I’ve never come across Amber Man yet here in the U.S.

        • Kevin
          Posted on 17 November 2010

          PSS: just checked and see Amber Man is at Neiman Marcus and Bergdorf Goodman…explains why I have not smelled it.

          • Bear
            Posted on 17 November 2010

            It really is fantastic – has the wenge wood note in DK Black Cashmere.

        • Posted on 17 November 2010

          I can send you a sample Kev.

          • Kevin
            Posted on 17 November 2010

            C: gracias!

    • sheltisebastian
      Posted on 30 January 2012

      Kevin,

      You can get Halston Amber man at Saks. My opion to blunt is that it sucks! Like you attitude Kevin.

      I glad you know the release dates of Chanel fragrances simply because that is my favorite fashion house, and favorite fragrance No.5.

  3. Posted on 17 November 2010

    Hi Kevin. Wow, it is *impossible* for me to have a grasp of what is “new,” must less what was launched since 2009, as opposed to a bit earlier than that. Also men’s v. unisex…

    I like several of your list, including Traversée (I LOVE it) and Trèfle Pur. Not a big fan of JV Artisan (I prefer Escale a Portofino for my orange hit). I need to smell Colonia Essenza, and I’m hoping for a larger decant of Bal d’Afrique.

    Some newis men’s scents I’ve liked quite a lot include:
    - CdG Wonderwood
    - PdN L’Eau Mixte
    - PG Papyrus de Ciane
    - PG Felanilla
    - Bond No. 9 Brooklyn
    - Penhaligon’s Zizonia (to which I’ve been addicted for several weeks)

    • Kevin
      Posted on 17 November 2010

      Joe: that was the hardest thing about doing this list…keeping track of launch dates, but I’m happy to see I HAVE tried all the scents you mention!

    • sheltisebastian
      Posted on 30 January 2012

      Hi Joe,

      I am sorry for Kevin being kind of snotty about you list of fragrances.

  4. helenviolette
    Posted on 17 November 2010

    Hmmm- haven’t sampled all of these- but the ones I have are great! I would LOVE a bottle of Bal d’Afrique. And the new LA Traversee…

    • Kevin
      Posted on 17 November 2010

      helenviolette: I’ve been so GOOD this year *not buying much* that I feel I “deserve” a few new bottles myself.

  5. Posted on 17 November 2010

    Interesting list Kevin, several of which I agree with you..LA Traversee, JVA, CNH, CdG. ADP. I had to pull out some samples…Why haven’t I purchased Laurel (LOVE), Afghano..I don’t get it ( BORDERLINE HATE HA!), need to try the Byredo. Agree with Joe on Zizonia. I found Bang very similar to Wonderwood. I was dissapointed in Amouage Memoire Man, thought that I would have picked that one for this list. Some recents I enjoy, Bond No 9 Cooper Square and Washington Square. :) (rambling? HA! )

    • Kevin
      Posted on 17 November 2010

      C: rambling is always allowed here.

  6. mikeperez23
    Posted on 17 November 2010

    I love Top 10 lists!

    Your list is great Kevin. I agree with the Scent Two: Laurel (noone hardly ever talks about this on Basenotes!) and Bang (a poor man’s Hermessence Poivre Samarcande) and was surprised to see the other 8 on the list (Artisan! Really…?!). Now I really really really want to try the new L’ Artisan, I love Duchaufour and I love Turkish Delight – I’m so there.

    Black Afgano? Ick. Sorry that stuff left me a bit traumatized when I sampled it. Sort of left the inside of my nose sticky, if that makes sense. Glad someone’s enjoying it.

    **My** Top 10 of 2009-2010: Ambre Nuit by Christian Dior, Windsor and Sublime Vanille by Creed; Poivre 23 by Le Labo; Forreau Noir and Fille en Aiguilles by Serge Lutens; Smoked Amber by D.S. & Durga; Eau de Pamplemousse Rose by Hermes; Eau Claire des Merveilles by Hermes; Shalimar Ode de la Vanille by Guerlain

    • Kevin
      Posted on 17 November 2010

      Mike: you’ve got some RICH scents on your list for a boy livin’ in the tropics!

    • Posted on 17 November 2010

      Mike: I had Poivre 23 on my list until I looked it up and saw “2008″ attached to it. Seeing Fille en A on your list makes me realize I should have included Wazamba on mine.

  7. Posted on 17 November 2010

    Oops, almost forgot Dior Fahrenheit Absolute released in 2009 is also VERY nice.

    • Posted on 17 November 2010

      and Creed Aventus! OY, I can’t even keep up with myself.

      • Kevin
        Posted on 17 November 2010

        C: I’ve tried the Fahrenheit Absolute but not the Aventus…did you buy that? If so, send me a sample of that too while you’re at it! HAHAHA!

  8. Tamara
    Posted on 17 November 2010

    Hello Kevin, raining cats and dogs out there! MY GOODNESS.
    :(
    Well I too love and adore Traversée du Bosphore, it’s exactly what I want right this minute.
    It is a fragrance I can drown my senses and skin in and not get overwhelmed. It’s heart and soul notes soar on my body. Mmmmm I want a FB -it will be mine! ;)
    On the rest of your list I’m interested in Trèfle Pur Cologne Absolue and Bal d’Afrique. I’ll have to try them very soon.
    They sound amazing for spring no?
    Ahhhh spring…..it will take it’s sweet a** time getting here……………. I’ll need some ‘fume to remind me of it.
    Have a great rainy rest of the week.:)

    • Kevin
      Posted on 17 November 2010

      Tamara: I’m home sick today (bad back) so am sort of enjoying the dark day with rain and wind! Goes well with bed and opiates. If only I had a butler on staff for errands to the kitchen.

      • Tamara
        Posted on 17 November 2010

        Oh Kevin-I feel you baby!
        Get well soon ! And your right , Percosets and dreary days make the world go round! ;)

  9. kb2003
    Posted on 17 November 2010

    Kevin -

    I have a bottle of Honoré des Prés I ♥ Les Carottes and I can get you a sample if you’re still curious.

    Nice list, too! I’m a huge Oud 27 fan myself, and was disappointed to see that Montale basically plagiarized for their new Aoud Musk.

    • Kevin
      Posted on 17 November 2010

      KB2003: interesting! Haven’t tried the new Montale. ANd thank you for the kind offer…supposedly samples of the HdP are on their way to me!

  10. Dixie
    Posted on 17 November 2010

    Black Afghano is one of my favorite all time scents-I didn’t realize it was classified as a “men’s” scent. Still, just wonderful!

    • Kevin
      Posted on 17 November 2010

      Dixie: glad to see there’s another fan of Afgano out there.

  11. Posted on 17 November 2010

    Great list. I would add Penhaligon’s Sartorial and L’Artisan’s Al Oudh, both by Bertrand Duchaufour. Also, what about Frederic Malle’s Geranium Pour Monsieur?I totally agree with Bang–I love it–and I like Oud 27.

    • Posted on 17 November 2010

      Harry: FM Geranium almost made my list. I also was pleased to sample Sartorial just last week and I really like it a lot so far — I was a little afraid after Kevin’s review, but I think I definitely want to get to know it better.

    • Kevin
      Posted on 17 November 2010

      Harrys: I DO like Géranium and it was a “finalist” before I put this list together….

  12. Posted on 17 November 2010

    This was a perfect article for me, since I seem to be traipsing around on the “other side of the aisle” a bit lately – mostly catching up with classics (Bel Ami, Egoiste, M7, etc.). I know not all of these are specifically directed at men but I have tried a few.

    The Artisan went all “male” on me after a really promising opening. The Ateliers are all leaving me a little baffled – I should love them but don’t quite.

    Love Black Afgano!! So dark and heady and apparently out of stock for the rest of our lives.

    Need to try Bang and the Costume National stat, and resniff the Byredo and Acqua.

    I don’t like the Oud 27 as much as the TF Oud on my skin, but I am not done with my sample.

    • Kevin
      Posted on 17 November 2010

      Tama: the TF Oud sort of “dies” on my skin…goes flat…while the Oud 27 keeps the ZING…which I like.

    • Rick
      Posted on 17 November 2010

      Gee, and I showed you the Costume National Homme when we were at Barney’s, and you don’t remember? Well, considering our group smelled ~100 fragrances that day over 8 hours, I’m not really surprised you’ve forgotten.

      Kevin, the idea of coming up with a 10 best list is enough to bring on a migraine, but I’m surprised how many of the fragrances you listed — Trefle Pur, Costume National Homme, Oud 27, Black Afghano — would also be on mine. I didn’t think we had that much in common.

      By the way, the 30ml sizes of the Atelier fragrances are available now a Neiman Marcus, I’m going to get one of Trefle Pur this weekend.

      • Kevin
        Posted on 17 November 2010

        Rick: AH! So glad to hear that…I shall go buy one too. The PR rep kept telling me “2011″ for the smaller sizes.

      • Posted on 17 November 2010

        That is good news about the Trefle Pur! I just tested that this week and love it!

      • Posted on 18 November 2010

        Ha! Rick I think maybe I do remember you showing that one to me but I can’t remember what it smelled like. I do remember one of the Chantecailles and Arabie! So I’m not completely losing it.

        Happy to hear about those 30 mls – makes me want to give them a better try – those regular bottles are so huge.

  13. Daisy
    Posted on 17 November 2010

    Hi Kevin , haven’t tried all on your list…but I sure have to agree about Traversee du Bosphore –it’s my favorite release in recent memory (I can’t even put a date as I can never recall when something’s been released) Some of my mostest favoritest are Traversee, Nuits de Tubereuse, Kilian Rose Oud, Solange Cosmic, Epic w, SSS Incense Pure and Delrae Bois de Paradis….although some might be reaching back into 2008

    • Kevin
      Posted on 17 November 2010

      Daisy: I think 2008 was a GOOD year…many I thought of as candidates for this list JUST missed out due to release date.

      • Daisy
        Posted on 17 November 2010

        the solution seems simple to me: Top 50 …….. ;-)

        • Posted on 17 November 2010

          … of all time…

          • Posted on 17 November 2010

            … and for all genders… ;)

          • Daisy
            Posted on 17 November 2010

            I think I could do a Top 50……I know I can’t do a Top Ten…I always cheat….always.

        • Posted on 17 November 2010

          Oh I just know that you two would be wanting to sneak in a 51st. :-)

          • Daisy
            Posted on 18 November 2010

            hey, by the time I get to 50 , you’ll barely have noticed a few extras tucked in here and there….and perfume picks are a lot like birthdays….just pick a number and slide into a holding pattern regardless of reality.

    • nozknoz
      Posted on 17 November 2010

      Oh, Daisy, I wore Kilian Rose Oud the first two days of this week and am so loving it! Also noticed after Angela’s epic Small Fetishes post that the oud has little flashes of almost petrol in it, which I would never have thought of before. Good grief, it’s just so delicious!

      Plan to focus on Traversee soon, thanks be to the Empress of Enabling
      :-)

      • Daisy
        Posted on 17 November 2010

        yep…just spreading joy everywhere I go ;-)

  14. Dixie
    Posted on 17 November 2010

    Kevin,
    I’d like to see your Top 10 men’s list of all time. Would Equipage be on it? Your review still makes me giggle.

    • Kevin
      Posted on 17 November 2010

      Dixie: I DO think Equipage would be on it!

  15. nozknoz
    Posted on 17 November 2010

    Great list, Kevin! I just pulled out my overlooked Trefle Pur sample and am enjoying it. So heartened to see that you love Traversee – I’m not a big gourmand fan, either, but everyone should have a gourmand to love – it’s like anti-oxidant rich dark chocolate for the soul. And a Duchaufour gourmand is like organic 86% cocoa, i.e., real food ;-)

    Also VERY curious to try the Honore des Pres Coco and Carottes scents and de Bachmakov.

    • Kevin
      Posted on 17 November 2010

      Noz: I’m beginning to be ANGRY at The Different Co. re: de Bachmakov…apparently it will never reach the US…might even disappear?

      • Kevin
        Posted on 17 November 2010

        PS: HA! JUST saw that de Bachmakov is at Luckyscent!

  16. Thanna
    Posted on 17 November 2010

    Can’t wait to show your list to my SO. He’s recently started building up his own stash of samples and decants so it will be interesting to see which of these he might like to try.

    • Kevin
      Posted on 17 November 2010

      Thanna: I’ve gotten several men to buy Artisan AND Bang…so that might be two to start with (just hide that damned nekkid photo/ad of Marc Jacobs from your partner! HA!

      • Thanna
        Posted on 17 November 2010

        He’s tried Bang (photo free though – can’t imagine the eyes rolls that would engender!) but I actually liked it better so that one moved into my decant box. His newest lemming is Vetiver Extraordinaire. Wonder if that’s because he knows that vetiver doesn’t love me so I won’t be dipping into his stash?

  17. lilyboy
    Posted on 18 November 2010

    thanks kevin.. i love top 10′s :)

    le labo oud is on top of my must try list.. i love oud and am just waiting for the line to come here to singapore, supposedly in january 2011.. i hope this scent is included..

    i loved bang, but i dont know if its just me, but i had a hard time detecting the fragrance at first.. i thought it was very subtle.. anyway have just purchased encre noir for a cheap price and am enjoying that.. kind of an in between of CDG 2 and Dzongkha for me.. glad that i found a cheaper alternative :P and it smells of pepper too..

    never heard of Nasomatto Black Afgano but reading your review, it sounds lovely and intoxicating!!

    • Kevin
      Posted on 18 November 2010

      lilyboy: well, you don’t have too long to wait for Le Labo…hope Oud 27 shows up. Encre Noir is a wonderful scent….

  18. markanthony
    Posted on 18 November 2010

    Hi There, can anyone help. My favorite fragrance was Helmut Lang (White Label) which has now been discontinued. I tried a few and cannot find anything similar.
    Has one used the HL and found a good replacement?

    • Daisy
      Posted on 18 November 2010

      Sorry, I don’t know anything about Helmut Lang fragrances…but it sounds to me like you might want to shop around ebay a bit and see if you can lay in some back up bottles while you can.

  19. Mike
    Posted on 18 November 2010

    Kevin –

    Some of the releases I like this year match yours as well. I really enjoy Tefle Pur and like Artisan. In addition, I really think CdG Wonderwood is well done (not necessarily novel). I like Hermes Voyage and Diptyque Vetyverio as well.

    • Kevin
      Posted on 18 November 2010

      Mike: Voyage d’Hermes was no. 11 for me

  20. Dzingnut
    Posted on 18 November 2010

    Great list Kevin! I am thisclose (thumb and forefinger a mm apart) to ordering a bottle of CdG Laurel. It is so peppery and green; it really wakes me up as soon as I sniff it.

    • Kevin
      Posted on 18 November 2010

      Dzing: I’m thinking that’s one that is “most in danger of disappearing” so need a bottle too!

  21. Alyssa
    Posted on 18 November 2010

    Oh man, Kevin. This list looks great, but makes me feel hopelessly behind. Haven’t sniffed a single one. (But now look forward to doing so.)

    • Kevin
      Posted on 18 November 2010

      Alyssa: “hopelessly behind” describes us all I’m sure!

  22. ceelouise
    Posted on 18 November 2010

    I just tried some Acqua di Parma’s for the first time today, and I was really impressed. I don’t think I tried Colonia Essenza, though.

    • Kevin
      Posted on 18 November 2010

      CEELOUISE: that’s the newest one…sometimes stocked in the men’s dept…sometimes in women’s.

  23. Posted on 23 November 2010

    Wow I’m surprised Bang made your list.

  24. Posted on 25 October 2011

    Le Labo Oud 27 i like this perfume to!
    Great post!

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