Penhaligon’s Sartorial ~ new fragrance

Penhaligon's Sartorial

Penhaligon’s will launch Sartorial, a new fragrance for men, this month. Sartorial was "inspired by the scents of the workroom at Norton & Sons, Bespoke Tailors at No. 16 Savile Row".

Sartorial is a contemporary interpretation of a classic Fougère; the traditional notes of oakmoss, tonka bean and lavender have been exquisitely stitched together with woods, ozonic and metallic effects, leather, violet leaf, honey and spices to create the perfect illusion of a tailor’s workroom. The modern thread running through Sartorial is beeswax; echoing the blocks of wax each thread is run across before stitching. This sweet smudged note ties together the more traditional elements; the oiled flash of shears cutting cloth, the rub of fabric beneath fingers, tobacco tinted cabinetry, puffs of chalk in the air and old paper patterns vanilla with age.

Sartorial was developed by perfumer Bertrand Duchaufour; the notes include aldehydes, ozonic effect, metallic effect, violet leaf, neroli, cardamom, black pepper, ginger, beeswax, cyclamen, linden blossom, lavender, leather, gurgum wood, patchouli, myrrh, cedarwood, tonka bean, oakmoss, white musk, honey effect, old wood effect, vanilla and amber.

Penhaligon’s Sartorial will be available in 50 and 100 ml Eau de Toilette ($80/$110). (via press release)

Update: see a review of Penhaligon's Sartorial.

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14 Comments

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  1. AnnS says:

    They had me unti ozone… but otherwise the concept is interesting as are the other notes.

    • miss kitty v. says:

      Same here, Scent Twin friend!

      • AnnS says:

        Well, we’ll just have to wait for the next lemm!

    • Robin says:

      I am not a big fan of the fougere category to begin with. Will certainly give this a shot though!

  2. Rictor07 says:

    Another one by Duchaufour? Looks like he’s been busy.

  3. raymond says:

    i gotta get this one.

    • Robin says:

      Penhaligon’s is on a winning streak, so I’m sure you are not alone.

  4. ggperfume says:

    This is the sort of evocative ad copy that can really pull me in. Not at all the sort of stuff that inspired the Prix Eaux Faux: this both creates an attractive scene and talks about the actual scent.

    • RusticDove says:

      I agree – I love this kind of ad. Unpretentious, and the concept is really nice. This sounds quite interesting, despite the ozone note.

  5. cazaubon says:

    I’m wearing my sample of this right now – it has a very heavy barbershop smell to it, if you like Old Spice, you will probably like this one. Extremely masculine.

    • Joe says:

      They certainly do “gentleman’s scent” very well.

      This sounds interesting, but I’m still much more intrigued by Zizonia.

  6. Haunani says:

    Sounds very interesting!

  7. RusticDove says:

    I even like the bow they used here – it appears to be a handsome menswear textured fabric.

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