The long version of the new Bleu de Chanel commercial, featuring French actor Gaspard Ulliel directed by Martin Scorsese. You can find several “behind the scenes” videos at the Chanel channel at YouTube.
The music is She Said Yeah, originally by Larry Williams, covered here by the Rolling Stones.
Below the jump, Gaspard Ulliel (briefly) interviews Chanel house perfumer Jacques Polge (in French with English subtitles).
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I mean, this is pretty unexpected for Chanel creating Bleu de Chanel. Other than that, I don’t get the “Be Unexpected” flavor from Bleu anywhere else.
I didn’t find it unexpected coming from Chanel at all, but I understand many people did!
I wasn’t too sure about the ad at first because it looks more like a short film, but now I find it really memorable. But they couldn’t go wrong with this actor, this director and this music, could they? ^_^
I agree on the fragrance not being totally unexpected but I have to say it’s one of the best I’ve come across recently. It’s fresh thanks to the ginger note yet sensual and really long-lasting.
It is ok — I wasn’t bored, but I wasn’t enthralled either. He’s a good looking man though.
it had me bored, but the effect at the end with the walls was cool
Yes, that part was clever.
i was actually very surprised by Gaspard’s english. it’s very good!
My husband sampled this the other day and really liked it. He has a birthday coming up…
Perfect!
The Bleu de Chanel ad had me intrigued the whole time. I was wondering how the romance story was going to play into advertising the fragrance. The loose ends were tied up in a smart way, but I had to watch it twice to understand that the man was having an affair with the blonde.
I was reading an article from May 2010 (http://ezinearticles.com/?Some-Fragrance-Ads-Are-Sensual-But-Lack-Romance!&id=4266979) in which Laurence Siena discusses the issue of sex versus love in fragrance ads. He explains that while the sex is there, the emotion is lacking. Although there is a brief moment of serious eye contact in this clip, most of their “relationship” screamed lust to me (which I assume is what the director wanted.)
I’m not sure if the perfume can live up to the dangerousness and edginess that this ad places on it. It definitely will put sex and a desire to be bad on one’s mind, but will it sell the fragrance? Or will consumers fully embrace the forbidden sin vibe of this ad and buy it?
So the ad, is ultimately about adultery, and a young man who seems to be frustrated in both relationships. ((Really guys, do you aspire to be a man who can’t be satisfied with either or both of the two gorgeous ladies in the ad?)
What expectations (or which woman or women) does he renounce at the end? And more to the point, what induced Martin Scorcese to lend his talents to an ad, particularly one about glamor and celebrity, a long way from Queens or Little Italy?
The fact that I am even mildly curious about the story, indicates the difference between real acting (and story telling) and a pretty face. (Compare with the Brittany ad)
The ad only reinforces my notion that the scent is a soulless creation inspired only by predatory instinct: the man lusting after and chasing his prey, and Chanel lusting after and chasing the lowest common denominator and their wallets.
who cares?
give us the 50/100 ml les exclusifes…