Loewe 7 de Loewe ~ new fragrance

Loewe 7 de Loewe fragrance

Loewe will launch 7 de Loewe in September. The new fragrance for men is fronted by Spanish bullfighter Cayetano Rivera.

7 de Loewe was reportedly made with seven molecules; the notes feature neroli, muguet, rose, pepper, incense, Atlas cedar, musk, red apple and cedar.

Loewe 7 de Loewe will be available in 50 and 100  ml Eau de Toilette. (via cosmeticnews)

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26 Comments

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  1. Posted on 28 July 2010

    I love their stuff, really. But they haven’t roll out decent stuff for a long time.

    I hope this one could actually change my opinion. (No responsible nose reported?)

    • Posted on 28 July 2010

      No, they said there were 4 perfumers (at Givaudan, IIRC) but they did not name them.

      • antonpan
        Posted on 28 July 2010

        Please, not Givaudan. Hate theiry synthetic ideas synthetic moleculas.

  2. Daisy
    Posted on 28 July 2010

    7 molecules? yeah, there’s a huge selling point…I hate wasted molecules….

    • Posted on 28 July 2010

      LOL…ditto.

    • boojum
      Posted on 28 July 2010

      Impressive they could find 9 notes using only the same 7 molecules too, eh? I really like the look of the bottle, though.

      • Daisy
        Posted on 28 July 2010

        lol –I know, 2 of those molecules are working VERY hard….

        • miss kitty v.
          Posted on 28 July 2010

          Maybe they’re load-bearing molecules. The cedar is probably holding up the other cedar(?), and the incense is supporting the pepper.

          • Daisy
            Posted on 28 July 2010

            uh-huh….they’re sure bearing a “load” of something…

  3. sergelutencio
    Posted on 28 July 2010

    use a bullfighter at this point that even catalonia bans bullfighting is a step back, isn’t it?

    • Posted on 28 July 2010

      I understand there has been some controversy about that in Spain. He fronts their men’s clothing line too I think.

      • sergelutencio
        Posted on 28 July 2010

        at least while he’s doing commercials is not killing the poor bulls

    • RusticDove
      Posted on 28 July 2010

      Cayetano may be looking for another line of work soon. Yay for the ban!

    • Posted on 30 July 2010

      What do you mean by “even catalonia”? It is not exactly the most important bullfighting center in Spain.

  4. VanMorrisonFan
    Posted on 28 July 2010

    I think the term “matador” sounds more romantic than bullfighter…maybe they should use that term? It means the same thing. My high school mascot was a “matador” but it was always a young lady swirling a red cape as the band marched onto the field.

  5. Posted on 28 July 2010

    Actually, matador means something like “butcher” since matar translates “to slaughter”. No so romantic: bullfighter at least reminds one that it is not necessarily the torero who does the killing, it may and sometimes does go the other way round. Anyway, don’t you find it weird that the persona of a matador is thought to be a good selling device in the same world that applauds the ban on corrida?

    • Posted on 28 July 2010

      Well, not everyone applauds it — but don’t want to debate bullfighting here!

      • RusticDove
        Posted on 28 July 2010

        Oops – I apologize for the opinion I expressed above Robin – I had a knee jerk reaction and commented without thinking. [Typical me.]

        • Posted on 28 July 2010

          Oh, no worries. As always, just trying to avoid trouble. There were some VERY angry threads on some Spanish sites when they first announced he would front their clothing line — this is one of those topics that understandably gets both sides quite heated.

      • Posted on 28 July 2010

        No, of course. Let’s rather debate the way perfume, like other things, as music, seems to be the refuge of our forbidden identities, and of our forbidden dream encounters .That would be fun, going through perfume names with doctor Freud’s little dirty mind.

  6. VanMorrisonFan
    Posted on 28 July 2010

    In the not too distant future we will be able to watch virtual bullfights where a three dimensional computerized projection of a bull fights a real bullfighter. Data pertaining to the bull’s height, weight, speed, stamina, etc., would be entered into the computer and real bullfighter would fight the virtual bull. Of course, the fragrance endorsed by the bullfighter would have entirely synthetic (non-organic) components.

  7. RGM
    Posted on 28 July 2010

    I thought the bottle was from La Prairie! It looks so similar.

  8. Posted on 2 October 2010

    So I tried this scent today. All I can say is that 7 de Loewe is a Kyoto (CdG) ripped-off.

    Not at all impressed. I wanna boo them.

    • Posted on 2 October 2010

      Oh dear…sorry if it’s derivative, but of course I love Kyoto so that makes me want to try it more! But I never see anything by Loewe so it probably won’t happen.

    • eaubama
      Posted on 27 February 2011

      I agree that it is similar to CDG Kyoto. However, I like Siete more. I adore the interplay of incense and read apple. A fresh incense, if ever there’s one.

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