Bvlgari will launch Bvlgari Man, a new fragrance fronted by actor Clive Owen, in September:
By creating an absolutely innovative olfactory experience, precious and vibrant, BVLGARI MAN is a white woody oriental fragrance that interprets a new ideal of masculinity. The intense woody accord, a traditional element in men’s perfumery, is now illuminated by radiant subtleties that capture the essence of natural purity.
Bvlgari Man was developed by perfumer Alberto Morillas. The notes include bergamot, lotus blossom, pear, violet leaves, white wood, benzoin, honey, cypriol and ambrox. There is also vetiver; per Morillas....
It’s very sexy vetiver and was a new challenge to extract. We removed the dark, woody, earthy part to leave the lightest and white, woody part.