Swan dive into the best night of your life

Remember the man your man could smell like? He’s back.

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  1. Posted on 6 July 2010

    Really don’t even know what Old Spice smells like — though, I know my great grandfather used the soap & know that I have at least a few male friends who claim to wear it — but the ads always are good for a laugh. Actually, I think aforementioned male friends wear it because of the commercials.

    • Posted on 6 July 2010

      I have a decant and I do wear it sometimes…it’s a great scent.

      • Filomena
        Posted on 7 July 2010

        Robin, I agree it is a great sent–one of the first around and it’s still modern and manly. The commercial is corny/campy but in a pleasant fun way.

    • Posted on 6 July 2010

      I’ve never smelled it either, K. My men wear what I tell them to (hellooo, New Haarlem).

  2. boojum
    Posted on 6 July 2010

    …but he’s not on a horse. Shame. The original was much better!

    • Posted on 6 July 2010

      Agree the original was better, but still thought this was good (and funnier than 99% of commercials I see).

    • zeezee
      Posted on 6 July 2010

      I was waiting for the horse, too…
      Then again, it worked in the other commercial because it was so unexpected and so completely random. Any follow-up commercial (with the element of surprise gone) would have been a disappointment, I think.

  3. Thanna
    Posted on 6 July 2010

    Love these commercials!

    Don’t want my man to smell like Old Spice (reminds me of my son’s middle school basketball team who all used copious amounts of the Old Spice deoderant) but I wouldn’t mind some of that gourmet meal/dream kitchen action!

  4. Posted on 6 July 2010

    Delightful!

  5. Kitty
    Posted on 6 July 2010

    Love the commercials! I would be grateful if my DH wore anything, as he refuses to wear scents. Ah, the irony….

  6. Posted on 6 July 2010

    It’s adorable. He had me hooked until the motorcycle was revealed. ;-)

  7. Posted on 6 July 2010

    I love that guy! What a great marketing campaign. Because of it I bought my boyfriend some old spice deodorant. It had a sticker on it that said, “Smells like Freedom!” Hilarious.

    I love his swan dive.

  8. Nina
    Posted on 6 July 2010

    I have secret affection for Old Spice. Do they still make the white china bottles? And I definitely want The Man building a custom kitchen to cook me a gourmet cake.

    • Posted on 6 July 2010

      I don’t know if they still make those bottles or if they’re all plastic now, but they’re harder to find than they used to be.

      • Posted on 7 July 2010

        I bought mine a couple of years ago, but it was in the milk-glass bottle they’ve been using for ages. I’d be shocked if they were packaging it in plastic, even now.

        As for how it smells, well, Old Spice is awesome stuff. Mostly carnations and vanilla; it’s actually a straight-up floral, with a citrus top and a little slosh of gasoline. Thoroughly amazing. Guerlain Terracotta Voile D’Ete is, surprisingly, a variant of it (with ylang-ylang instead of jasmine).

  9. RusticDove
    Posted on 6 July 2010

    That guy is perfect for these commercials. The first one was better, but this was still pretty adorable.

  10. Aparatchick
    Posted on 6 July 2010

    Still funny!

  11. annemarie
    Posted on 6 July 2010

    Oh, thanks for making my day! Any idea how olde these ads are?

    • Posted on 6 July 2010

      The first one was from the last super bowl, and so far as I know this one is very recent.

  12. wondermelmo
    Posted on 6 July 2010

    They really know what they’re doing. Few things can make a product that look better than a company that has a great sense of humor about itself!

  13. Tara
    Posted on 6 July 2010

    I want the man who can bake me a cake in the kitchen he had made for me…..I love these commercials!!

  14. Posted on 6 July 2010

    I think they’re hysterically funny too.

    And while I think Old Spice smells wonderful, my dad wore it, so asking my husband to wear it would be a little on the creepy side.

  15. 50_Roses
    Posted on 6 July 2010

    What I think is really funny about all this is that Old Spice was originally introduced in 1937 as a WOMEN’s fragrance! Apparently, it did not sell too well, and it was tweaked and reintroduced as a men’s fragrance.

  16. Posted on 6 July 2010

    Very Funny! Love these commercials! And is it me, or did his body get much better in this second one?
    I am also shaking my head that some of you ladies don’t know what Old Spice smells like (but mostly shaking my head because it means I am old and you all are too young to remember…). It’s a classic, like Brut, and for a whole generation defined what a man should smell like. I have very fond memories of my Dad wearing Old Spice. It’s very nostalgic for me. Find some vintage on line and enjoy!

  17. Posted on 6 July 2010

    I love when the deck splits apart and the rubber legs kind of wobble.
    These are really a hoot.

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