Love, Chloe ~ new perfume

Love, Chloe fragrance bottle

Chloé will launch Love, Chloé this fall. The new fragrance for women is "a celebration of radiant, generous, spontaneous femininity":

This fragrance is the «accomplice» inspired by the intimacy of the beauty ritual. Love, Chloé embodies all the olfactory vocabulary of cosmetics, leaving an original mark.... an airy cloud that softens the skin, the signature of a sophisticated finish. A fine, powdery scent, light and sensual with a flowery wake, iridescent and musky with talc and rice.

Love, Chloé was developed by perfumers Louise Turner and Nathalie Gracia-Cetto; the notes include orange blossom, pink pepper, iris absolute, lilac, hyacinth, wisteria blossom, heliotropine, powdery musks, talc and rice powder.

Love, Chloé is due to launch in Europe in September; I will update with sizes and concentration when I can find them. (via cotypress)

Update: In the US, Love, Chloé will be exclusive to Saks starting mid-September. It will be available in 30, 50 and 75 ml Eau de Parfum. (via wwd)

Another update: see a review of Love, Chloé.

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  1. Veronika says:

    the bottle looks nice. But do I need my Love in the bottle? :)

    • Robin says:

      Oh, I’m sure you do!

    • AnnS says:

      I thought Boone’s Strawberry Hill wine was love in a bottle. ;-)

      • Robin says:


      • miss kitty v. says:

        When I was, um, younger it was *unconsciousness* in a bottle. (Boones, I mean. Not Chloe. Although back in the day I did wear enough perfume to knock a person out.)

        • AnnS says:

          My crazy friends preferred Mad Dog 20/20, which probably would make a better cologne than beverage anyway. Or antisceptic housecleaner, lol.

          • Robin says:

            Mad Dog! My, wonder if they still make that.

          • Daisy says:

            or paint remover…..I had never heard of the stuff until I went to grad. school at Wayne State in downtown Detroit —in the little metal bar fronted party stores, Mad Dog 20/20 appeared to be the vintage of choice for the somewhat alarming locals. (It’s surprising the risk I was willing to endure just to get some Dr. Pepper! I’m a bit smarter now!)

        • ami says:

          : D

      • olenska says:

        Don’t forget Champipple, that magical mixture of el cheapo champagne and Ripple, perfect for prom night….

        • alotofscents says:

          LOL. For me it Was Boons Farm Strawberry Hill, and I made my older brother buy it for us juvenile delinquents. ;)

  2. littlecooling says:

    I like the bottle…but the scent sounds a bit like so many other fragrances…I will give it a try and hope that the pik pepper isn’t loud and in your face.
    Also I hope it will be better than the other Chloé perfumes. I like the Chloé Chloé perfume, but its just a bit boring and nothing special. To safe.
    I need a WOW scent from Chloé.

    • Robin says:

      I don’t think Chloe is after “wow” scents really…

      • littlecooling says:

        You are right…its more me, that is after a WOW scent from their hand…which might never happen…but u never know.. ;)

  3. lovethescents says:

    The pink pepper and talc sound scary but the rice powder is definitely intriguing……I look forward to this.

  4. miss kitty v. says:

    I think the bottle looks cheap, but I guess that’s just me. There’s something Drugstore Coty about it.

    I don’t have high hopes for this. I loved the original, but the last incarnation left something to be desired. If this is great I’d be thrilled, of course.

    • Robin says:

      Hard to tell from the picture — sometimes they look better in person, sometimes not. The design isn’t bothering me. But we just got “Love, Ralph Lauren”, so the name seems a little tired.

    • boojum says:

      I don’t like it either.

    • Daisy says:

      I think it looks a bit like a flask… the word “tonic” should be in the name somewhere.

  5. pigoletto says:

    I am really liking the look of the bottle – hope it doesn’t disappoint in person. Pink pepper though? I was hoping this note was well and truly on its way out. Will give it a whirl though – I like the idea of a new powdery scent.

    • Robin says:

      Seriously, I think pink pepper is here to stay. Only bothers me when used in excess: then it makes everything smell the same.

  6. AnnS says:

    Well, if Balenciaga Paris *forces* mass market fragrances to *try* and be more sophisticated, I’m all for it. It sounds like Love, Chloe is a response to Paris, IMHO. The ad copy reads a bit ditzy, but the notes sound interesting to me. But I like a good powdery floral fragrance, as long as it’s not too sweet. I try and test this when it comes around.

    • Isa says:

      In fact, the new Chloe Fleur de Lavande smells a lot like Balenciaga Paris to me. Half an hour after applying them in different “mouillettes”, I couldn’t tell one from the other.

      Anyway, I use to love talc-powdery fragrances, so I’ll give this a try.

      • Isa says:

        I mean “I usually love”.

    • Robin says:

      Interesting, I did not see it that way at all — if anything, would guess that the Chloe scent outsold Balenciaga by miles & miles.

  7. Karin says:

    Interesting observation – in these comments, many are mentioning the bottle. Spawned an idea for a poll (if it hasn’t already been used) – how much weight do you place on name, house, packaging, bottle, ads, etc., before purchasing a perfume? Would be interesting to see how much we’re influenced by these things apart from the actual smell of a fragrance. You’d think that we’d all care more about the scent than about all the other “stuff” – but it seems we’re also influenced by marketing, much as we may try to deny it…

    • boojum says:

      For me at least, nice packaging/good name will make me more likely to try something in the first place, and make me *want* to like it more. But in the end, the only way it influences the decision to buy is if I’m debating two equally nice scents: then, I’ll go for the one with the nicer bottle.

      • Karin says:

        I think for me, nice packaging and expensive bottle makes me think the perfume is made with top quality materials…but that’s not always the case. Sometimes it seems that companies place more emphasis on marketing than they do on the actual juice. Cheap juice with fancy packaging and marketing campaigns tends to sell lots and lots of bottles. I wish less emphasis was placed on packaging (and therefore less cost) and more was placed on the juice itself. But it’s high risk to marketers. How do they sell it? I would much rather purchase an obscure scent in an ugly bottle that smelled great than another Paris Hilton fragrance clone. But I also get swept up in the hype of mass market madness – the allure of ad copy, the curve of a beautiful bottle…

    • Daisy says:

      I hate to say it , but more and more I’ve seen myself be influenced by a “purty bottle” ….I blame Amouage because they sucked me in with that nifty red Lyric woman bottle and now if they released something in a blue bottle, I’d be hard-pressed to not just run out and buy it, crossing my fingers that I loved the fragrance too! And now I find myself gazing adoringly at Bee Bottles and L’Artisan bottles….what a revolting development!!! However, I cackle happily over my plain black recharge cannisters of Vol de Nuit and Chamade—they’re ugly but I know my vintage sniffies are SAFE!
      Media hype, celebrity endorsements and corny ad copy mostly affects me in a negative way…..with the one exception of Tilda Swinton and Like This —which I was totally lemming but find that it makes me a little nauseous.

      • Karin says:

        Interesting comment about Like This, D. I just ordered a sample from Luckyscent (along with samples of Ninfeo Mio, Mandragore Pourpre, Duel, Calamus, Sel Marin, and Nuit de Tubereuse – weird combo, I know – gotta love Luckyscent!). Am definitely curious about Like This…

        • Daisy says:

          I never get what everyone gets out of a fragrance! **pout**
          My skin seems to pick a note and ‘run with it’ –in this case it’s the immortelle… just gets overwhelming!

    • AnnS says:

      For me, a good bottle is a cherry on top. The only time i’ve ever been influenced by a bottle was when I specifically sought out the .25 oz size of both Shalimar and Chamade extrait. I just really wanted those cute little perfume bottles. I did one time buy an empty vintage Mitsouko parfum bottle at a really low cost to put on my dresser. I am impressed when I can tell a lot of thought and design went into a bottle, but it’s not ususally that important to me. I think it is sad when a really beautiful bottle has a scent I don’t like it in, but I get over it. The Hillary Duff bottle is particularly nice for mass market.

      • mals86 says:

        I bought an empty Chamade parfum bottle too, so I could hold it and look at it… it’s so pwetty.

    • SuddenlyInexplicably says:

      At the risk of stating the obvious, it seems to me that most of comments on the bottle design come when a new fragrance is announced and we have a nice photo of the bottle to look at but no actual perfume to smell!

      That being said, a poll on the topic would be interesting, because bottle design obviously has a major influence on some people, especially since we’ve all heard about–gasp!–people who buy vintage perfume just for the bottle and then pour the juice down the drain.

  8. eminere says:

    I predict megabucks from this.

  9. mals86 says:

    Okay, so I’m the ONLY person around here who likes pink pepper? Fine. I yam what I yam, I like what I like, nanny nanny boo boo. The rice powder is what gives *me* pause.

    However, I’m still annoyed that they messed up original Chloe, which I wore for more than a decade, and on principle have vowed not to bother with the new iterations of Chloe. (Bought an old bottle of the original on ebay in January, and it still smells great. It’s too connected to high school for me to wear it now, though – I just keep it as reference.)

    • maggiecat says:

      No, mals, I like pink pepper too. It HAS been ubiquitous lately, but that doesn’t mean that it doesn’t smell good and work well with a lot of other scents. It does. So there.

    • ggperfume says:

      I’ve done the same!– that is, I bought a mini of the real Chloe on e*ay as a sort of sweet memory. The original Chloe is so identified with a past era of my life that I can’t wear it anymore except to indulge in a little nostalgia when I’m spending an evening relaxing at home.

      • For some reason your comment made me sad, GG! I do the solitary brooding type thing myself, so I guess that’s sort of similar. Unlike you, though, if I’ve got something (perfume, music, etc) that reminds me so much of the past that it bugs me or hurts, I get rid of it somehow. I can’t go back again. I will toss out tons of stuff (baby, bathwater and all) in hopes that it will facilitate moving forward; it works for me, most of the time, until, years down the road, I realize I’ve thrown away a 3/4 full bottle of Shiseido-era Feminite du Bois with that lovely bottle. And much self-flagellation ensued.

        On a different note (badump bum-chhhh), I got a nice surprise when I opened my Bloomingdales package yesterday; they tossed in a nice boxed trio of Chloe’s Eau de Fleurs vials. I am not a true floral person at all, but I actually really liked Capucine and Lavender. Neroli was a total GACK moment, I’ll be giving that one away. The Capucine is so green and fresh, doesn’t seem like it will last on the skin very long, though. The Lavender is very intriguing, I will have to give it a good solid chance.

        • A La Nuit says:

          I tried the Neroli too and was bitterly disappointed, it smelt like soap and not even the fancy kind you get in swanky hotels, more the cheap kind you get in the bathroom of a dodgy bar. Will be interested to try this one, I hate Chloe itself and have been on the lookout for the Karl Lagerfeld one for months now but to no avail.

  10. Daisy says:

    I’m a little unclear—is this a Chloe flanker as in tweaked but still similar scent? or are they just using a name that’s already proven successful but it’s really a whole different fragrance? It sounds pretty good to me and I’d like to give it a try.

    • Robin says:

      Chloe is the brand name (of the fashion house) — doesn’t look like a flanker to me.

      • Daisy says:

        LOL –shows how much I know about fashion houses/brands!! (even less than I know about celebrities!! ) ok –so Chloe the fragrance is named for the house….and this is “Love” by Chloe…..oh wait, there’s a comma in there, isn’t there? so it’s “Love, Chloe” by Chloe…..whew, I need to rest after this!
        It still ‘sounds’ good to me — I think pink pepper could have been left out of the mix—the other notes would have stood on their own and I bet the pink pepper is just going to add that note of sameness to it that seems to appeal to the masses….”nice, new, not toooo different” ….unfortunately, it’s that note of sameness about designer fragrances that bugs me. The next thing that is a concern is the lilac. Don’t get me wrong, I lurve me some lilacs, but in fragrance lilac notes can very easily take on that “air freshener” smell. True lilac is so impossible to find!!

  11. Elena says:

    I’m so out of hype when it comes to Chloe. I just kept the beautiful memories from Narcisse and Chloe 1975. But if this turns out to be a soft powdery floral, i’ll probably fall!

  12. alotofscents says:

    I like the sound of this, but I do like talcum powder in feeling and smell, this sounds like something trying to be two things, fragrance and a beauty or skin product, which I’ve never heard of, or just missed.
    I am guilty of ordering Bvlgari Pour Femme, sight unseen because of the reviews, and love, love, love the bottle. It has to be a balance of wonderful smell and bottle for me. Something to treasure on my dresser. Of course if I Iove the frag and really dislike the bottle- there are gorgeous atomizers.

  13. dominika says:

    The bottle is nice: feminine but not frilly, right in line with the house’s image. The talc and powdery musks aren’t exactly my taste, but I think I’ll have to try this one nevertheless. I’m curious where they’ll go with scents, and how this will compare to Chloe.

    Chloe was the first fragrance I bought that wasn’t from a drugstore/outlet mall. And it’s nothing spectacular, but good for everyday wear without being too boring. For me it’s also got the sentimental/warmly familiar factor.

    I’d be curious to see it reviewed here someday by an expert nose or maybe mentioned if this Chloe Love gets reviewed later ;) Sure Chloe is mass market, but there’s something about it that makes it more interesting to me than most Sephora best-sellers.

  14. dominika says:

    As for pretty bottles, I don’t think they influence me too much, but they’re probably a more significant factor than I realise.

    I like sniffing samples because since I’m new at this, I don’t often have strong associations of which bottle goes with which scent, and I like feeling objective and fair. I also like getting a few paper-scented samples and sniffing them, eyes closed, without looking at my handwritten label, and trying to ‘picture’ what the scent conjures up to me.

    Happily, the more I get around perfume, the more I get accustomed to marketing tactics and the less effect I think designs and bottles have on me. Many are beautiful, but I’m finding fewer and fewer that are really stunning. How can a bottle really strike you anymore after you’ve seen it time and time again while out browsing.

    All that being said, I will probably get Escale aux Marquises because the bottles for that whole trio are really striking and appealing to me. I do like the scent, but maybe I would crave it less if it was in a different bottle.

  15. alotofscents says:

    It’s funny, I once read a novel about a women whose job was designing perfume bottles. I’m sure they have designers, but I wonder if they ever receive any recognition?

  16. Take in consideration – this is not a flanker! *sneaks away to order some nic(h)e samples*

  17. APassionateJourney says:

    I could be wrong but I think I saw this at Bloomingdale’s on the 21st of this month

  18. Jeriz says:

    Just received a sample of Love Chloe from Colette in Paris. At 1st smell, my nose was instantly reminded of Lancome’s Tressor, at 1st!
    Then the scent grew to be one I’ve become comfortable with. Without fail, all the fragrances I have bought, i have later learned contain some orange form: blood orange, sicilian orange, orange blossom, etc. This one has orange blossom. I am very picky about commercialized, department store available perfumes, but I like this one. The scent grows to smell powdery, but not old and overbearing. It has a modern tone that is soft and sophisticated. It reminds me of that light smell that seems to land on clothing I buy from a favorite boutique that I end up falling in Love with everything it sells. The big difference is that it doesn’t linger like a cheap headache that will never go away, instead you want it more.

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