Sky+HD, a UK-based high definition tv service, has launched Eau de Stade, a new limited edition unisex fragrance for the 2010 FIFA World Cup. The scent is fronted by British pop star Rachel Stevens; the ad is apparently an homage to the Keira Knightley ad for Chanel’s Coco Mademoiselle. Per John Bailey of The Perfumers Guild, who developed the fragrance…
…The fragrance not only hits the back of the net with the classic scents of football from around the world, but also the aromas of the host nation.
Salty notes have been used to encapsulate the smell of the fresh sea breeze in Cape Town- known as the ‘Cape doctor’ – alongside woody, smoky hints to represent the nation’s passion for barbecues, and also Tagette, an essential oil sourced directly from South Africa.
Eau de Stade is £19.99, and can be purchased at Soccer Scene’s World Cup pop-up store in London. (quote via uk.news.yahoo, additional information via brandrepublic)
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Can’t wait until “Xfinity Factor”, the first fragrance from Comcast…
But seriously, if Sky can do it in the UK, so can Comcast, DIRECTV, DISH Network, and the phone companies…
And perhaps they will…
Do NOT give my employer (C*****t) any big ideas!
Unless they choose me to be in on the fragrance design……
LOL at Xfinity Factor – kinda works, though.
Kind of funny for it to be produced by an HDTV service, but why not… and it’s kind of cool that it’s paying homage to the World Cup and at least trying to capture some genuinely South African scents. I think “Tagette” [sic] is probably marigold oil.
However, “the classic scents of football from around the world” does NOT conjure good scent fantasies. Whatever!
Seems like a smart move — get some publicity for their coverage of the event? Guessing that will make them more $ than the fragrance itself.
And speaking of South Africa, Joe, have you sniffed La Via del Profumo African Nights?
A: I haven’t. I’ve only tried Balsamo della Mecca from that line — pity samples aren’t easier to come by. In an African vein, I’m also still eager to try PG Harmatan Noir; I finally tried Aomassai though, and it’s great.
“Classic scents of football”: blood, sweat, and tears?
Yep!
And leather and something metallic – sounds like an Etat Libre scent…
I literary laughed out loud when I read about this scent.
That’s all reserved for “Hooligan”, the strictly men’s version.
How can you pay homage to an image that’s only five years old?
At some point, you have to wonder, “Can they get it all in there and actually have it smell good?” I’m thinking not.
That was my (lamely sarcastic) way of noting that the image is obviously based on the KK ad.
I’m a classic “soccer mom” from way back…never thought to associate t.v./soccer (aka football to the rest of the world)/ and scent together…probably for very good reasons!
I can’t wait for Eau d’AT&T, Bois de Verizon, L’Air de Time Warner!
Eww no I can’t wait for the World Cup and I am so happy it will be South Africa but this fragrance is a huge no no.
ahh, give me a break….