Calvin Klein will launch Beauty, a new sophisticated floral fragrance for women, in October. Beauty is fronted by actress Diane Kruger and is tied to the Calvin Klein Collection fashion line. It is geared towards an older, 40+ customer, and is reportedly “elegant, sophisticated, timeless and beautiful”.
Calvin Klein Beauty was inspired by the Calla lily and was developed by perfumer Sophie Labbé. The notes include ambrette seed, jasmine and cedar.
Calvin Klein Beauty will be available in 30, 50 and 100 ml Eau de Parfum ($50-85). (via wwd)
Update: see a review of Calvin Klein Beauty.