Actor Bruce Willis in a "making of" for his debut fragrance, Bruce Willis Eau de Parfum, for the German company LR Health & Beauty Systems. If you wait until the very end, they do show the bottle.
According to Women's Wear Daily, the Bruce Willis fragrance will be "extremely masculine".
The fragrance is set to debut in July, but will not be distributed in the US.
Update: Video no longer available, sorry!