Because people like to smell nice

We’re very pleased to announce that Coldplay have today launched their own exclusive fragrance, Angst by Coldplay.

“This is something we’ve wanted to do for a long time,” said the band’s frontman, Chris Martin. “People like to smell nice and we thought we could help them out.”

[...] The core ingredients of the scent are listed on the Brian Eno-designed bottles as sangre, sudor and lágrimas, all of which have been sourced from Fairtrade suppliers.

— From Coldplay launch their own fragrance at Coldplay.

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54 Comments

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  1. Wino
    Posted on 1 April 2010

    Seriously?

    • Robin
      Posted on 1 April 2010

      No!

      • Filomena
        Posted on 1 April 2010

        As soon as I saw this I figured it was an April Fool’s joke! But then of course even a rock bank could “jump on the bandwagon”!

  2. k-scott
    Posted on 1 April 2010

    Lol- nice! My favorite day og the year :)

    • Robin
      Posted on 1 April 2010

      Not mine — I’m too gullible!

      • boojum
        Posted on 1 April 2010

        As am I….I was coming to ask what on earth those notes were supposed to be. LOL!

        • Wino
          Posted on 1 April 2010

          Right there with ya, Boo! Although I was preparing to mock the fragrance even without knowing what the notes were! :)

        • Zazie
          Posted on 1 April 2010

          What to say?
          me too!!

          We can always blame it on the eau-faux-inspired real perfume ads we read so often!

        • parfumliefhebber
          Posted on 2 April 2010

          Me too.

  3. chapter10
    Posted on 1 April 2010

    OH DO ME A FAVOUR…

  4. chapter10
    Posted on 1 April 2010

    OH YEAH…DUH…YOU GOT ME…X

  5. Bee
    Posted on 1 April 2010

    oh well, they have more sense of humour than I expected, and mixed it with their not unusual bleakness..

  6. Karin
    Posted on 1 April 2010

    Good one!!!

  7. Haidee
    Posted on 1 April 2010

    Ahahaha. I don’t believe it, this is the 2nd April Fools Day in a row involving a Coldplay punk. (Last year it was my Dad who claimed in an email to have met the band after an Andrea Boccelli concert in Dubai and gotten free tickets to a concert… my sisters and I were planning to mock him mercilessly for meeting such a lame band when he did the big April Fools reveal… we felt like idiots.)

  8. Absolute Scentualist
    Posted on 1 April 2010

    Lol. I needed a laugh today. My pre-coffee brain glimpsed this and ‘say it isn’t so’ ran through my head. *heaves a sigh of relief* Though if it were true, I imagine they’d have an awesome Prix Eau Faux style of ad copy to promote it.

    • Robin
      Posted on 1 April 2010

      They came close to the Prix Eau Faux as it is :-)

  9. Posted on 1 April 2010

    “…we thought we could help them out…”

    LOL!!!

    The ingredients remind me of Liz Lemon’s favorite snack on 30 Rock–off brand cheetos called “Sabor de Soledad”

  10. prism
    Posted on 1 April 2010

    lol, some people really have fun on April Fool’s Day

  11. Posted on 1 April 2010

    I was just about to post that to my Facebook page, with a big “What?! Why?!”

    Got me. ;)

    Then again, I’ll still post it! ;)

  12. RusticDove
    Posted on 1 April 2010

    I bought it hook, line & sinker!! I was all ready to make a snarky comment & everything. ha!

    • Robin
      Posted on 1 April 2010

      It’s amazing how well things work on 4/1. Hope everyone checked Google’s home page today.

  13. meadowbliss
    Posted on 1 April 2010

    Still lol here! I love this day-I always try to prank someone, but didn’t expect this one.

  14. crowflower
    Posted on 1 April 2010

    Blood, sweat, and tears! It should be an ELdO perfume, or fronted by Winston Churchill.

    • boojum
      Posted on 1 April 2010

      Oh gosh, now it’s MUCH funnier! LOL! Blood sweat and tears from fair trade sources…

    • Posted on 1 April 2010

      Yeah, I was suckered until I got to the list of notes in Spanish… then the penny dropped.

      • Daisy
        Posted on 1 April 2010

        that’s where I went from “whaa-uuut?” to “ooooh, ok….”
        and yeah, the snark was already forming in my brain…..

    • Ariel
      Posted on 1 April 2010

      …or a flanker to Vulva Original!

  15. Posted on 1 April 2010

    I love Brian Eno, and can’t wait to see the bottle if nothing else : )

  16. sharviss
    Posted on 1 April 2010

    I was just thinking, “oh yeah, April Fool’s Day” and then I read this and STILL totally fell for it!!

    • Robin
      Posted on 1 April 2010

      Isn’t it funny how that works? I do the same, all the time.

  17. libertybelle
    Posted on 1 April 2010

    I first fell for it too. I totally forgot it was April Fools Day. :)

    • Robin
      Posted on 1 April 2010

      We really caught a lot of you today!

  18. Posted on 1 April 2010

    My first thought when I read this: GOTTA be an April Fool’s joke! Hahaha

  19. robinhoo
    Posted on 1 April 2010

    “Angst by Coldplay,” ROFL!!!! Well done!

  20. Lucy
    Posted on 1 April 2010

    Well played. I wasn’t very interested, but you got me.

  21. zara
    Posted on 1 April 2010

    it’s the same every year – I totally forget it’s 1st of april, I’m an easy target :D but well played!

    • Robin
      Posted on 1 April 2010

      Easy enough to believe given how many rock bands *do* launch perfumes!

  22. mindxpandr
    Posted on 2 April 2010

    If I had read this yesterday, I might have fallen for it, but the note called “lagrimas” (tears) together with the fragrance named Angst struck me as too funny to be a real thing. HA! Maybe the copy should have said it was designed by Brian EMO!

    • Robin
      Posted on 2 April 2010

      It’s so funny they should really launch it!

  23. Posted on 2 April 2010

    saw this a day later and fell for it. HAlarious!

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