Basenotes talks to Andy Tauer of Tauer Perfumes at the Esxence trade fair in Milan. Topics include the new packaging for the Tauer line, and the upcoming Tauer fragrance, Orange Star. About 8 minutes long.
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Love this! Thanks for posting, Robin. Now I have to have one of those bottles…hmmm…which scent should I get??? Will need to revisit the Tauer fragrances so I can choose one…or two. ha ha. Also, the trade show sounds amazing!!!! Open to the public??? Sounds like an invitation to me!
Don’t know if it’s open to the public or not, never checked.
It was open to the public!
It lasted 4 days, as usual: the first 2 for professionals and the last 2 for every perfume lover…for free! And precious samples as bonus!
This year it seemed a huge success: PDN gave beautiful seminars, open to the public, the Versailles osmotheque was there with a selection of vintage treasures… and all the old and upcoming releases from many niche houses were neatly displayed!
They will do something similar in Florence in Fall…
are you coming?
Thanks!
OMG. Sounds incredible Zazie? Do you know the dates by any chance? If it’s between Sept. 11 and 19, I may have to cancel my trip to Paris and head to Florence instead. Paris? Florence? Paris? Florence? ACK!!! Impossible to choose. May have to do both.
OMG!! umm—Florence! I’d pick Florence……or maybe Paris…..
It’s a hard choice… but why choose
I think this year the fair will be 10-12 sept.
The Florence fair is not Esxence but Pitti immagine. The concept is simliar: as in Esxence you can sniff your way through the niche lines, meet noses like Andy Tauer and Mona di Orio… I couldn’t make it last year, but I think it is not as big as the Milanese fair and while the latter is free, the Florence costed something around 10 Euros. Anyway, well ahead of the deadline, they publish the brands/noses who will attend, and if there are interesting seminars open to the public!
Hmm. My sister loves Italy. Her birthday is in that date range… and I deserve to escape N. Amer. ONCE in my life…right? I wish.
He is just so adorable! AT seems like a very “regular” nice guy , bet he’d be nice to know. I am excited about the new blue bottles…Seriously: I love a blue bottle. And Orange Star sounds like a winner to me, I sense a bottle in my future….
Oh…is it only Orange Star in the new packaging? Or will others follow suit? That box is star-shaped, so perhaps not for all of his fragrances…?
The whole line will be in that packaging.
I really love the new packaging…the bottles, the tins, all of it. Very attractive, and entirely different from other brands.
Yes…GORGEOUS!
and I just love it that he says you can use the tin for something else! Which of course I would….but it was just so cute! I bet he’s really conscientious about sorting his recyclables.
I know I’d use it to store more sample vials….
a:)
definitely…..and it would be such a step up from my ziploc baggies and mott’s applesauce cups…..although the applesauce cups actually have a purpose—they’re small enough that they keep the current test pile limited to about 20 vials. As opposed to opening my sample drawer and being confronted with about 800……so many sniffies….so little available testing skin…..
He’s so open and unpretentious, you can’t help but warm to him. I’m dying to sniff a ‘fresh’ Tauer.
Yes, the Orange Star sounds really wonderful.
I love it all! Including Mr. Tauer, who is utterly adorable.
Stupid work computer. I have to wait until I get home tonight to watch this.
I want to see those blue bottles!
Me too… but you can see pictures of the bottles on his blog. They really are pretty.
Ok, after much getting lost in cyberspace, I did find them. I have to admit, I may be the one person who is not crazy about them.
Sorry!
In my little fantasy world, Andy lives next door to me, sitcom-style, and he comes running over periodically to let me sniff his experiments. Hilarious hijinks involving a puddle of spilled perfume being blamed on the dog and Grandma mistaking the L’Air for her Scotch ensue.
LOL!!!
May I join your neighborhood?
LOL! Excellent.
The new packaging really looks nice. I’m getting L’air du desert marocain for my husband and I’m glad I waited for this new bottle before I buying. When I tried L’air on myself I didn’t see what all the fuss was about, but a few months later I spritzed some on him – and the meaning of life was revealed to me! It’s a masterpiece for sure.
LOL at keeping cookies in the tin box! If I had a tin cookie jar I’d use it to store perfume samples
Yeah, I would too.
I look forward to watching the whole vid. Thanks. Just got a decant of Le Maroc Pour Elle last week and am enjoying it.
I love cobalt glass, love the shape, LOVE the outer tin, and understand the need for branding cohesion…BUT… I will really miss the old ones in a way.
These feel more sterile to me; a lot of my love of L’Air is wrapped up with that very simple sunset graphic on my old bottle. Weird, I know, but true. It has a more homespun quality and felt more artisanal and handcrafted — these evoke more factory production and a sterile lab. Very Swiss (not that that’s a bad thing). Still, I think he’s great. I may go with another NST reader, Eric, to see him at ScentBar in April.
No may. You ARE going, we decided that…remember? He’ll need to be rescued from the LA Ladies.
Absolutely! no waffling now….we’re all counting on you and Eric to attend—so we can experience it vicariously through you
Joe, it may not help, but if you have time you should head over to Andy’s blog (just google tauer perfumery blog) and read some of his old posts about the design process he went through. The bottles were manufactured in a very small, very old family glass making factory in a section of Paris where many of the old fine glass bottles for French perfumery were once made. Andy posted a picture of all the old molds they had stacked on their shelves. It was really touching in a way–as though he had found a way to link his own work to the grand masters while supporting another artisan community in the process.
Joe, I know what you mean, but I think he’s absolutely right that in terms of moving forward, this is a very good thing for his brand. And the old bottles weren’t homespun at all — just the labels were. Those bottles were the same as bottles you could find anywhere. These bottles have an identity, and I do think they’re lovely.
But adding — I know some people will miss the old. The other way to look at it is that if he spends less time doing hand packaging, he’ll have more time to make perfume
Oh I totally agree and see the point. And yeah, the bottles were the same things I buy from decant supply. It’s just I see that sunset staring at me every day because that *label* is always in front of my collection, and it makes me think “L’Air” (I’m a sucker for graphics)… these don’t do that… yet. I will get over it. Thanks ahtx for the info about the glassmaking, etc.
Joe – Have you ever ordered carded samples directly from him? They come attached to these postcard size cards of the matching graphics as the fragrances. You can always post them on the walls.
LOL…I hate change too, usually. But dark blue glass — I just love that, and have SO many clear glass bottles. Would look so much prettier if more of them were colored glass.
Personally, I keep hoping that Amouage will do a blue bottle next …..which is silly of me since my bottles are in their boxes….BUT for the brief times that I would take them out and line them up Gold, red, green then a lovely cobalt blue….all in a row….well, it almost makes me dizzy to think of it. (that’s not weird, is it?)
What a charming interview. He seems so warm and down to earth, which makes me feel even better about exploring (and probably purchasing a few of) the fragrances in his line.
Orange Star sounds absolutely wonderful and I can not wait to try it! I love mandarin, amber and whatever gives Andy’s frags that “andy-ness” that makes them so fantastic. And the packaging sounds beautiful.
He does seem very unpretentious.
I just want to add how charming and wonderful Mr Tauer was. I’d not met him before Esxence — only a few email email exchanges — but it felt like I’d known him for years. Great man, great sense of humour and great perfumes.
Thanks Grant! Great interview.
I love the new bottles and the tin, I just wish it came with a metal lid, and had the paper part where he signs it as an insert inside the box. Can’t wait to sniff Orange Star!
It does! It is! At least I think so, judging from the photos on the website. In the film he’s just holding it with the top lid off to make it easier to take the bottle out.
Oh, I thought it was just the paper top too. Whichever is fine with me.
Yes, Orange Star sounds absolutely perfect. And yes, Daisy, you may interpret that as I definitely want in on a split if you’re considering one.
Enabling the enabler… That’s got to be a special merrit badge…
LOL…someone should sell perfumista badges, no?
thou art a mind reader…..
Pardon me for a minute, but….
Squuuuuuueeee!
If he isn’t just the gosh darndest nicest seeming guy. Who makes some darn fine perfume.
He does.