Guerlain Bouquet Numero 1 ~ new fragrance

Guerlain Bouquet Numero 1

Guerlain will launch Bouquet Numéro 1 in April. The new fragrance for women is in the Aqua Allegoria range, and will be exclusive to travel retail. As with the recent Guerlain Flora Nymphéa, the inspiration is a spring garden, and they are sharing the advertising visual with Flora Nymphéa as well.

Bouquet Numéro 1 was developed by Guerlain house perfumer Thierry Wasser; the notes include bergamot, freshly cut grass, peach and jasmine.

Guerlain Bouquet Numéro 1 will be available in 75 and 125 ml Eau de Toilette. (via moodiereport)

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23 Comments

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  1. scentsappeal
    Posted on 29 March 2010

    I’m a fan of Thierry Wasser and I’ll definitely be giving this a sniff once it’s out. I do hope the grass note is not overly prominent.

    • Posted on 29 March 2010

      Oh, now, I *like* grass. I just hope the peach isn’t too sugary.

      But I haven’t had much luck with the AAs, so I probably won’t even bother with looking for this.

      • scentsappeal
        Posted on 29 March 2010

        I doubt the peach will be over the top any more than the grass, as I have found that the majority of these AAs seem to be fleeting at best. Hey, if I can tolerate the grass oil in the top notes of Ormonde Woman, I guess I shouldn’t be worried about this one LOL.

      • boojum
        Posted on 29 March 2010

        With you on loving grass, not so much peach. I’ve had mixed luck with the AAs, but last year’s Tiare Mimosa, for one, had pretty good lasting power on me.

        • scentsappeal
          Posted on 29 March 2010

          You’re right, Tiare Mimosa IS nice, and I had almost bought it last xmas, but wound up purchasing Samsara instead. I do like Angelique-Lilas, as I adore the tranquility inspiring feelings the lilac invokes, however, lasting power as with the majority of the AAs, is challenging. Would be nice if they’d offer them in a more intense EDP version, but I guess the point is that they are supposed to be on the lighter side. *shrugs*

    • Robin
      Posted on 29 March 2010

      I don’t usually run across duty free scents, so doubt I’ll see it unless they’re also planning to release it in regular stores eventually.

      • boojum
        Posted on 29 March 2010

        Oops, I glossed right over that part. Not likely to see it either.

  2. Nina
    Posted on 29 March 2010

    The print ad seems to be identical to the one for Flora Nymphea? I can see the perfume name is different – I wonder if the colours of the juices are the same? Seems a bit cheapskate.

  3. mjr17
    Posted on 29 March 2010

    For some reason their decision to use the same ad really irks me. What the heck are they thinking, doing, etc. over at Guerlain central? For all we know the juice will be the same, just the listed notes are different. If that is the case, well, it’s more than annoying, it’s flat out dishonest.

    • Robin
      Posted on 29 March 2010

      Seriously doubt it’s the same scent!

  4. Celestia
    Posted on 29 March 2010

    When people decide to buy a fragrance after testing it, they sometimes have a hard time remembering what it was called upon returning to the store. Using the same ad will only cause confusion in the marketplace. This ad already caused enough controversy what with the allusion to “lady-bits” a` la Georgia O’Keeffe’s paintings, the tiny sequinned garment and the dumb wig. I bet in Europe the ad doesn’t include the waist wrap.

    • Robin
      Posted on 29 March 2010

      Would not think it would cause much confusion in this case since the scents are sold in different places (this one is duty free only).

  5. Celestia
    Posted on 29 March 2010

    You’d think! However, ads are there to create brand-awareness. Customers come into a store asking for a perfume that they can’t remember. “You know, it’s the one in a bottle, ” as they air-draw it, “and it’s called Paris.” Well, that one much later turned out to be Shalimar. Or they go home to look at their bottle more closely and it turns out to be a fragarnce nothing like what they described.
    Flora Nymphea is a good name, although I wonder why orchids were used in the ad rather than waterlilies. (Orchids figure prominently in their skincare line.) I think that Bouquet Numero 1 is unimaginative and boring, unless they’re planning on doing a series of bouquets!

    • Robin
      Posted on 29 March 2010

      No idea what they’re planning…seems odd that they’re doing 2 scents with such similar inspiration and then making them available in separate channels.

      • Joe
        Posted on 29 March 2010

        Also kind of a weird language mashup in my head: Bouquet = French/English, Numero = Spanish. Huh?

        Are we supposed to say “Bouquet Numero Uno”? And “numero uno” always sounds like tacky slang to me or a pizza parlor.

        I suppose “Bouquet No. 1″ was out of the question, or “Ramillete Numero Uno.”

        Anyway… just my brain spinning and spilling over here. Carry on…

        • Joe
          Posted on 29 March 2010

          You know, obviously my brain has spun and spilled a bit too much. I feel like an idiot… my French is ok but obviously not ok enough.

          I alway think of the French word for number as “nombre” (which, confusingly, means “name” in Spanish), without realizing that “numéro”, in addition to Sp. & Ital., is also a French usage mainly for addresses and such. I love being confused in multiple languages. Maybe I should leave this sort of commentary to someone who’s fully proficient in French. Woopsie.

          • LaMaroc
            Posted on 29 March 2010

            LMAO! Joe, evidently your brain and my brain function (or not – lol!) very similarly. I thought the same thing and totally forgot “numero” was legit French.

  6. maggiecat
    Posted on 29 March 2010

    This sounds very similar to Annick Goutal’s Petite Cherie…grass, peach, etc. I like Petite Cherie – and some of the AA’s as well – but not sure it’s worth leaving the country to get this!

    • Robin
      Posted on 29 March 2010

      If it is like PC, I’ll like it fine! But no, not worth taking a trip for.

    • Joe
      Posted on 29 March 2010

      Except Petite Cherie is pear, not peach, no?

      Duty free shops can often be accessed even when you’re just flying domestically; I had fun killing time in one when I was at PHL in December. If I remember by the next time I go anywhere, *maybe* I’ll look for this. It definitely doesn’t sound bad, and I like the AA concept just fine.

      • Tama
        Posted on 29 March 2010

        You’re coming to SF in MAY!!!
        (please?) :-)

        • Joe
          Posted on 30 March 2010

          T: Sorry for not replying… I’m definitely thinking about it! If I do though, I’ll be taking the Amtrak, and they don’t have duty free. LOL

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