Fragrance sales down 10%

The overall industry decline was primarily driven by fragrance. Total sales of fragrance totaled $2.48 billion in 2009, down 10% in both men’s and women’s. One segment that performed slightly better than the overall market was gift sets, which dropped the least, down 8% in women’s and 5% in men’s, offset somewhat by the increase in average price, reaching an average of $64.50 for both genders.

— From U.S. Prestige Beauty Industry Posts Declines at Happi.

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10 Comments

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  1. Absolute Scentualist says:

    Hmmm. Perhaps the new ‘free’ will be re-calculated. I get so depressed when I look at my ‘must buy’ list… That or just keep the rollerballs and 15ml sizes coming and I’ll be a happy girl.

    • Robin says:

      Eventually $200 will have to be the new free…

  2. ami says:

    I’m truly innocent. I spent already 80% more than last year same period….

    • Robin says:

      I did my part last year too…

  3. AlbertCAN says:

    I hate to say ‘I told you so’, but I remember voicing (here on NST) how cautious I was regarding the positive pre-holiday forecast in the prestige category. Well, I was right. And yup, gift sets led the way.

    • Robin says:

      I think the holiday sales did very well though…just not enough to offset the bad year.

      • AlbertCAN says:

        Probably. But the fragrance industry traditionally uses the holiday season to make up for the other periods, so if it isn’t enough to out-perform 2008–year of the financial meltdown–then there’s an indication that something needs to be looked at, that’s all.

        • Robin says:

          Oh, I think the fragrance industry is well aware that it is in trouble, and in many ways that predates the meltdown.

  4. eminere says:

    Not surprising… I haven’t replenished my perfume supply yet, since finishing my last full-sized bottle of fragrance weeks ago. Living off random samples lying around the place now :-(

    • Robin says:

      All your fault then!

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