I can’t think of a title either

A short film for the new Martin Margiela Untitled fragrance.

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10 Comments

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  1. Posted on 12 March 2010

    Um. (….)

    Seriously, that so completely vibes off of the experimental films of the ’60′s and ’70′s, that it is almost better to NOT try to title it. Let’s not pretend there’s something original. Just a re-assembly. Which is what most creations are…

    Oh, for heaven’s sake. I should have stopped at “um.”

    • Robin
      Posted on 12 March 2010

      It’s true…to me, something about it feels too forced, as though they were simply determined not to do a conventional perfume commercial but were out of other ideas.

  2. Posted on 12 March 2010

    Ummm…. So it is a hodgepodge o’ random stuff that neither makes sense or is in any way cohesive, but is high fashion?

    If it contains leather, I’m there. :D

    • Robin
      Posted on 12 March 2010

      No leather, but it’s by Daniela Andrier — reason enough for me to try it.

  3. Joe
    Posted on 12 March 2010

    Hahaha… I understand the other comments, and I also said “Uhhhh?” once it was done, but I like it. 60s French experimental film for sure, but that’s not a bad thing in my book.

    Also like how the bottle dipped in paint sort of translates to the actual bottle design.

    I wasn’t loving the scent upon first sniff, but I’ll try it again for sure.

    • Robin
      Posted on 12 March 2010

      I haven’t even tried it yet, but do love Daniela Andrier.

  4. Rick
    Posted on 12 March 2010

    Umm, Martin Marghiela — didn’t they used to make ICBMs for the Defense Dept?

  5. laken
    Posted on 13 March 2010

    Well, thats certainly a different sort of ad.

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