At the Paris couture collections, the delicious aroma of Chanel’s latest exclusive juice, say, fills the air – a marketing opportunity that the big fashion houses are unlikely ever to miss. At London Fashion Week the smell of fish pie is a more likely olfactory experience. While no one should complain that the sponsors behind the latter event attempt to feed invitees – food! How refreshing! – or that said food is invariably delicious – thank you, Topshop, for that – there are those who might suggest that such potent gastronomic delights are unlikely, ultimately, to sell many clothes.
— From Ready to Wear: Curiosity rarely extends to what the fashion fraternity might smell like at The Independent.
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i wonder which frag they might mean…. the couture shows were also last month tho….
Maybe the new men’s fragrance that’s supposed to be coming out? Or are they talking about a new Exclusif?
I think she is talking about a hypothetical situation.
I think so too…I think she’s just saying fragrance is part of Paris Fashion Week & not part of London Fashion Week.
I would totally buy more shoes if essence of fish pie wafted through Nordstrom.
I don’t know about fish pie. But some other food, maybe!