HeadSpace is a one-day symposium on the “the conception, impact, and potential applications of scent” to be held at Parsons The New School of Design in New York City on March 26, 2010:
Why is it that designers rarely utilize the sense of scent in their work? Is there something about it that makes it difficult to work with? Hard to control? Deeply unknowable? Is scent beyond representation and representational thinking? Does it defy our ability to work meaningfully with it?
These are some of the questions that are driving a symposium that will be held at Parsons The New School for Design on March 26, 2010. HeadSpace: On Scent as Design is a collaboration between the Transdisciplinary Design graduate program in the School of Design Strategies at Parsons, MoMA, International Flavors and Fragrances (IFF) and the science and culture magazine SEED. It is a follow up to our collaborative event held two years ago entitled Mind08. This year’s event will feature designers, scientists, artists, theorists, and fragrance industry professionals in a all-day, wildly eclectic program. The formulation and articulation of the project has been a collaboration along with Laetitia Wolff from Parsons, Paola Antonelli from MoMA, Veronique Ferval from IFF, Eva Wisten from SEED and the film-maker Jane Nisselson of Virtual Beauty.
You can read more about the symposium here, or register (it is free and open to the public, but space is limited) here. Many thanks to Jessica for the link!
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Would expect scent would be used as design inspiration for one of the challenges on “Project Runway.” (Then Michael Kors can tout his liquid products, too.)
I don’t watch PR, but am also surprised — they never talk about scent?
Not that I’ve ever seen.
I wish I could attend that…
The whole point of the intensive course I’m giving next week to fashion students at the London College of Fashion is to open them up to the world of scent, as a source of inspiration, as a way to connect to fashion history and as a primer for the day they’ll be launching their own scent, should they ever have their own brand. If fashion designers were as perfume-literate as they were in the days of Chanel, Lanvin, Patou or Schiaparelli, they might — just might — put out better stuff more often.
Thanks.