Small steps to make a difference

A promo for the upcoming DKNY Pure fragrance.

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25 Comments

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  1. Lovetosmell
    Posted on 19 January 2010

    This was really nice I love the whole vibe nice clean simple romantic a cute child all white and clean.The bottle is really nice its simple.I would be interested to know what notes will be in this fragrance.This looks good.I didn’t get the part where it says the new scent that takes small steps to make a difference.I wonder what is all about is it donations to charities? It could be interesting to find out what that is.I would love to know that it will give to people in need or some type of charity.

    • Robin
      Posted on 19 January 2010

      I don’t know a thing — the ad is appearing rather early. I think it launches in February so I’m sure we’ll find out more soon.

      • Lovetosmell
        Posted on 19 January 2010

        It would be interesting to find out.Perhaps it is just a slogan for the perfume.But, its interesting it gives you a good feeling from the commercial something really comforting about it.

  2. RusticDove
    Posted on 19 January 2010

    What a stark contrast to her Delicious Candy. I’ll be curious as to what the notes are.

    • Auguszta
      Posted on 19 January 2010

      A “Dew-drop Petal Accord”, Lotus Flower, Bulgarian Rose, Jasmine, Freesia, Orchid, White Amber, Sandalwood and “a drop of Vanilla in water”, which is its signature.

      • RusticDove
        Posted on 19 January 2010

        Oh good to know – thanks Auguszta. I’ll check it out when it becomes available – I’m always on the lookout for a pretty floral that works for me – so far, that light floral catagory does nothing for me.

        • Joe
          Posted on 19 January 2010

          RD: Have you sampled Kenzo Winter Flowers? If not, that’s a surprisingly good “light floral.”

          • RusticDove
            Posted on 19 January 2010

            I haven’t Joe – thanks for the tip. I’ll be sure to try it when I see it.

  3. APassionateJourney
    Posted on 19 January 2010

    I really liked that commercial. It was very nice. I love that tagline. Small Steps to Make a Difference. Very very nice. Just beautiful

    • Robin
      Posted on 19 January 2010

      Yeah…just waiting to find out what the tagline means!

  4. peter
    Posted on 19 January 2010

    Is this Donna Karan’s Eternity?

  5. Posted on 19 January 2010

    The bottle reminds me a lot of GAP Close (not that either have invented the wheel with this design).

    • Robin
      Posted on 19 January 2010

      Yes. The wheel is getting harder to invent, LOL…there are only so many bottle shapes to go around.

  6. Posted on 19 January 2010

    So true… It seems that proximity is how we come to see the connections. There are so many bottles, it would be difficult to notice the similarities or influences unless they happen to line up next to each other (i.e. perhaps both the Nina Ricci and the Twilight perfume bottles might have both been sued by Dior’s Poison if they were launched in the 80′s and not in 2009).

  7. Nina
    Posted on 19 January 2010

    I thought she was holding up a light-bulb at the end! But I loved the ad.

  8. annemarie
    Posted on 19 January 2010

    Nice, but too long I reckon. We get the point in about the first 15 seconds. After that it is all the same. And small steps towards what sort of difference, exactly? Shall await with interest.

    Nice to see the child tho’. Most fragrance ads assume that women do not and never will have children in their lives. Didn’t Jennifer Lopez do something like this once?

    • Robin
      Posted on 19 January 2010

      Pretty sure there’s a shorter version, presumably for TV.

  9. bergere
    Posted on 19 January 2010

    New York is not the first place that comes to mind when I think of “pure”, though (with apologies to New Yorkers, like my relatives!).

  10. jonr951
    Posted on 19 January 2010

    Im really curious about this one. Love the commercial & love the bottle even more. Im wondering if its gonna be citrus fresh or soapy? “Pure” can go either way I think. Well c. Cant wait. : )

    • Robin
      Posted on 20 January 2010

      Would think it’s going to be clean one way or the other…

  11. kurt1
    Posted on 20 January 2010

    The bottle is very similar to Cdg’s Daphne.

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