Givenchy Eaudemoiselle de Givenchy ~ new perfume

Eaudemoiselle de Givenchy

Givenchy will launch Eaudemoiselle de Givenchy in 2010. The new fragrance is said to be a refined floral with a "couture spirit", geared towards young women.

The notes include citron, mandarin, shiso, Turkish rose, ylang ylang, orange blossom, ambrette, tonka bean, cedar and crystal musk.

Givenchy Eaudemoiselle de Givenchy will be available in 50 and 100 ml Eau de Toilette. (via docnews.fr, vogue.fr, moodiereport)

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109 Comments

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  1. AnnS says:

    Seems like it should be test worthy – the notes read interesting at least….

    • mals86 says:

      Yes, the notes sound quite pleasant.

      (I *always* wear head-to-toe black capes in the sunshine, in the country. Don’t you?)

      • Robin says:

        It’s a very strange look! Love the bottle though.

        • miss kitty v. says:

          From Givenchy’s new Professor Snape collection!

        • I actually like the ad, bottle and notes. It looks very 70’s to me.

          • pigoletto says:

            I like it too, but it does look like a still from a 70’s Italian horror movie (as in, she goes to a convent school that is secretly a coven of witches or something). There’s something a bit too sombre about the neck to toe black cape thing, but still – it’s sort of heartening to see some maturity come back into perfume targeted at the young women, even if it’s probably a blatant grab at the Twilight market. Hope the ambrette and shiso will actually be discernable!

      • Joe says:

        It’s an odd image, isn’t it, Mals? It makes me wonder to whom they’re trying to appeal with it.

        • bergere says:

          Well, obviously, to the beautiful young widow in first mourning! ;-) It could be interesting, I like a lot of the notes separately (I’ve only smelled shiso in Apothia Pearl).

        • daseined says:

          So I’m not the only one that found that image striking! Seriously though, does anyone remember seeing so much of a model covered up in a perfume ad before? I don’t know that I hate it. It certainly is a novel approach.

          • Robin says:

            Yes, VERY unusual to see so little skin in a perfume ad.

          • tsetse says:

            I can’t remember the last time I’ve seen a female model that covered up in any ad for anything!

      • Suzanne941 says:

        Yeah, what’s she got on there anyway? I guess it’s something to do with the whole YA lit vampire craze. For a horrible minute, I thought she’d slipped the hood of her burqa…oh my…

        • Joe says:

          Of course, of course… I somehow manage to keep forgetting about (blocking out?) all that trendy vampire hoo-hah.

        • Daisy says:

          I agree, I think they’re trying to evoke some sort of “twilight” image with her all pale and the slightly downturned visage….and the cape of course. Very vampire

        • Robin says:

          Oh, you guys are probably right about the vampire thing.

        • parfumliefhebber says:

          Yeah, my first thought was vampirella :-)

      • Graham says:

        Graduation Day? Album cover shoot for the Damned?

        • Joe says:

          Graduation… hilarious!!! Someone should photoshop in a mortarboard.

          • Julia says:

            I refuse to acknowledge the current “vampire” fad. It does have a 70’s graduation photo look about it, but I’m really getting “corpse robe” from it. Or a Victorian prostitute heading out into the night, turning down the wrong alley…. Very strange for a perfume aimed at “young people.” That must be why I don’t get it – I’m too old. That get-up must be a cutting edge thing I don’t understand.

        • boojum says:

          A graduation gown was my first thought, too… but then, despite being mom to a teenaged girl, I’ve managed to avoid the whole Twilight thing (she’s not interested because it’s overhyped).

          • Rappleyea says:

            I’m impressed! Usually what we adults call “over-hyped” they think is just cool. So congrats to you Mom!

          • boojum says:

            Ah, Rapple…my kid is anti-cool, of the “too cool for the cool kids” variety, somewhere in the goth/emo range. So vampires are right up her alley, but she stubbornly rejects Twilight. That said…she IS a pretty awesome kid. :D

        • LaMaroc says:

          Ha! The album cover for The Damned was the first thing I thought of too. All the YA’ers are scratching their head saying “album? wha?” The juice sounds a bit tame for me but I love that classy bottle.

          • The Damned!! God, I haven’t heard that name in ages. My college roommate dated Captain Sensible. She went on tour with him and brought home a rather nasty case of crabs. Still, he was quite the fun guy to hang with.

          • LaMaroc says:

            @alltheprettything: *gape* Lol! What an anicdote. Actually, I’m surprised that’s the only thing she caught from him. Ugh, I am so glad I never gave into any of those gorgeous, enigmatic but filthy musicians I had such a weakness for in my younger days. (Who am I kidding – I still do!)

  2. Ahhhh, now that much more down my alley – the ad, the bottle and hey, I take shiso! Seems like the tonka trend started also.

    Was Sensuous successful in the US? This is the first mainstream that had something like tonka I think, and I liked it.

    • Robin says:

      Yes, I think Sensuous did well here. Don’t know if it did as well as they hoped though.

      • @Robin @Sensuous – I read in the german blogs that it was a welcomed present for X-mas . I had also only positive comments for my review.

        Well, as Givenchy changed the formula of Amarige and Le De, they lost me as a devoted fan.

  3. Joe says:

    This does sound somewhat interesting on paper. I think Givenchy tends to be off my radar, and one of those couture houses (like YSL, Dior, D&G) whose new perfumes tend to not grab me at all… in that huge category of “won’t go out of my way to smell this.” But good luck to them. Interesting name.

    • Robin says:

      Givenchy is sort of off my radar too, although I do love Organza Indecence & Eau de Givenchy. Have not liked their newer things so much (Irresistible, Ange ou Demon).

    • Rappleyea says:

      The old (and I mean old as in back in the ’70’s) Givenchy III was one of my favorite chypres.

  4. Daisy says:

    oh good, finally something geared toward “young women”
    sheesh!
    sorry folks, but this sounds just so ‘more of the same’ to me….
    and I’m not sure I get the vampire-out-in-the-sunshine thing she’s got going on in the ad.

    • Joe says:

      Face it: we’ve become niche hos. So jaded! And hard to please! ;)

      • LOL! That’s really true!

      • Daisy says:

        yes, in fact I think I’ll go run my fingers thru my niche sample vials and let it reinvigorate me….

        • Zeezee says:

          Either that or a half-pint of blood.

          • Daisy says:

            a chaser ;-)

          • Rappleyea says:

            I wish we had the ROTFL emoticon here!

        • Julia says:

          Yes, I am very glad that they are finally coming up with something fresh and fun and “couture” for young women. I can only think of several current releases with “couture” in their name or ad copy. One couture perfume is so couture, they had to say it twice. Couture Coture!
          I’m a sample ho – I just adore them – but I’m a niche snob. I try to keep the sneer out of my voice when talking about certain fragrances.

    • Robin R. says:

      Ditto on the “geared towards young women,” Daisy!. Sigh. I’m not holding my breath for the day to come when a new fragrance will be “geared towards cynical older Stage 5 perfumistas,” but you never know. Wouldn’t THAT be nice?

      • Joe says:

        Well, at least there’s Tova’s line geared to an older demographic (I’m assuming).

      • parfumliefhebber says:

        THAT would be very nice, I join the club :-D

    • Suzanne941 says:

      LOL! Bela Lugosi wouldn’t be caught dead in the sunshine! Get it???

      • Daisy says:

        HA! where’s the sizzle and the smoke?

  5. miss kitty v. says:

    TWO new Givenchy’s?

    Confession time: my whole reason for thinking this would be better than the other new Givenchy is the bottle. Yes, I judge a book by it’s cover. (As covers go, this is very nice, I have to say. Reminds me of the old Diors, sort of.)

    • Daisy says:

      or those new Grossmith parfums bottles with all those vertical ridges.

    • Robin says:

      Well, when all you have to go on is the cover, what else can you do? and this is a nicer bottle & doesn’t have pink juice, so it’s fair to at least guess that it will be a more sophisticated scent than the Dance with Givenchy one.

    • boojum says:

      Shoot, I always judge a book by its cover. I just leave room for myself to be mistaken, and admit it readily and cheerfully when I am. :D

      • ggperfume says:

        Words to live by!

  6. Absolute Scentualist says:

    Ack! I suppose you know you’re officially a perfume addict when smelling good isn’t enough any more. I’m sure this will smell ‘fine’, and that’s just the problem. Especially with the ad aesthetic. No dirt, moss or incense notes? Though this is Givenchy we’re talking about here, so I suppose I should keep my expectations reasonable. The ad just seems so at odds with the list of notes…

    • Robin says:

      The ad is at least an attention-getter, and w/o being insulting or ridiculous. So I don’t dislike it, although it puzzles me.

      • Daisy says:

        true, at least I’m not offended by it! and it’s interesting visually—I like the reflection of the bottle —they should have angled the shot so the bottle’s reflection was there but her’s obviously NOT there…..wooooooooo ;-)

        • Joe says:

          Daisy: for some reason, yor comment about ads reminded me of the Eau Mega “wind” that killed Manhattan advert. :D

          • Daisy says:

            that Eau Mega ad almost made me fall out of my chair it was so funny! Take my filthy brain, add a couple of Miz Kitty’s comments and stir…..sometimes I’m surprised that Robin doesn’t throw up her hands and shut us down!

  7. datura5750 says:

    Great comments today guys!
    Joe, I know you like the Dior “Escale”!
    And I liked the D&G “L’Amoureux” in the series everyone HATED! LOL!
    The ad seems Middle East ready as well…clever to hit so many demographics in one shot.

    • Joe says:

      So true: I enjoyed both Dior Escales. Hey, I’m equal opportunity; I’m willing to toot Paris Hilton’s horn if she puts out a fragrance that speaks to me. One of the few scents that made me compliment someone and ask about in the past couple years was Light Blue.

    • Julia says:

      I agree and I sort of wish they had gone ahead and committed with at least a black headscarf. A distinct, modern, middle eastern perfume aesthetic could be a very nice influence on a mainstream release. Or end horribly wrong?

  8. Givenchy is kind of off my radar too, except for Le De. But this has ylang ylang in it, so I will happily give it a go!

    • Robin says:

      I’ll give most anything a go.

  9. zara says:

    I’d almost say the ad is a bit too demure for a young audience ;)
    btw, what is ‘crystal musk’?

    • Daisy says:

      I bet crystal musk is the lightest, whitest, cleanest musk you could imagine.

      • miss kitty v. says:

        “I Can’t Believe It’s Musk!”

        • Daisy says:

          it’s not! It’s Chiffon!

          • Joe says:

            Daisy! It’s not NICE to fool Mother Nature!!

          • Daisy says:

            you realize, of course, we all just exposed our advanced years…..

        • Rappleyea says:

          You two are killing me today! :-D

          • Daisy says:

            well, we do know our butter/margarine commercials!

          • RusticDove says:

            Man, I missed much hilarity today! Darn!

  10. Celestia says:

    So what’s with the name? With the deliberate elimination of the spaces between words, is it “eau demoiselle” or “eau de moiselle”? I guess it’s an EDT for misses!

    • Robin says:

      Young girl water, is how I see it.

      • Sunnyfunny says:

        Oooh, how morbid! See, the black cape totally makes sense now. ;)

  11. parfumliefhebber says:

    Maybe a stupid question, but what is shiso?

    • Robin says:
    • Sunnyfunny says:

      It’s widely used in macrobiotic clloking (sorry if I’m being redundant, i didn’t read the wiki article). That note by itself makes me a little curious about this one. But I don’t hold out much hope. Lol.

      • Sunnyfunny says:

        Ummm cooking? :D

  12. abirae says:

    Isn’t Mark Buxton a nose for Givenchy? If he’s behind this, it could be pretty cool.

    • Robin says:

      Last I knew, Mark Buxton worked for Symrise, although he has done a number of scents for Givenchy.

  13. Tama says:

    Well, since several Givenchy scents have worked well on me, I will give this a go. I like the notes (no pink pepper!).

    I missed all the hilarity, too. Dang this working thing! (not really!!!)

    • Robin says:

      You mean no pink pepper so far as we know, LOL…could be drowning in the stuff!

  14. Lovetosmell says:

    I love this ad its so gothic in Paris.I love that the model is so covered up I hope this starts a new trend as I felt that they showed too much skin in perfume ads.It may be geared towards “young” women but I am 38 and I want this.And I love that its not pink.

  15. laken says:

    Yes, its very refreshing to see the model not so brazenly exposed for a change. Its a bit darth vadery, isn’t it? That cloak would sure cover up any figure flaws! (that I might have)

    • Robin says:

      I don’t know…those kinds of capes can be misleading…if you’re not thin as a rail, you look like a giant lump.

  16. Zazie says:

    Well, it’s probably too late to chime in for the discussion.
    But since many bloggers and commenters seem to see vampire connections everywhere these days, I feel compelled to point out that Riccardo Tisci, Givenchy’s AD, has been riding (and pushing) the gothic envelope since years now. His collections seem a goth rock star got travelling in south america or north Africa… I love his couture vision, and the black cape is somehow coherent with it (being featured in many of his collections BEFORE Twilight ever appeared), much more than that healthy and boring Liv Tyler for the Irresistible Ad.
    The notes of his new perfume do not sound couture, though, and not dark in the least – they sound quite mainstream, dejà vu, and crystal musks leave me completely unimpressed.
    I wish I could smell something from Givenchy equivalent to one of these couture black widow dreams:
    http://www.fabricmag.com/wp-content/uploads/2008/10/tisci400.jpg
    Wether you like it or not, Riccardo Tisci has a strong, coherent and ornate touch. And he does nothing Audrey Hepburn (or Live Tyler) could wear.

    • Robin says:

      Thanks Zazie!

    • Julia says:

      I seriously love that dress. Thanks for the picture, Zazie

    • hongkongmom says:

      love the dress! could be great as a wedding dress…transferred to white of course

    • Rosabelle says:

      thanks god someone is explaining around what does the black cape stand for- gothic and victorian chick…. Strangely how all americans jump over this stupid idea with vampires. i was born an live in Romania, land of vampires( TO AMERICANS) and here nobody every thinks of them … When I so the add I thought of a retro-fake-innocent-victorian concept. I have also thought it was a superb add ( from the imagistic point of view), suggesting class, beauty,purity. To me the black cape was conected to England, XIXth century, Byron, the great Romantic Age …. Not for a second have I ( or anyone I know) thought of Twillight ( Twillight’s popularity in central europe aims towards 0,5%, meaning virtualy noone here knows what Twillight is. yes, and nobody knows who Pattinson is,either). :) Anyway, I smelled the perfume and to me it is an absolute banality….I don’t think it will sell well, because outside of a gorgeous add and concept and name it is a complete disappointment.

  17. hongkongmom says:

    the style makes me think of a warmer, less haunting/haunted cathy from wuthering heights! and from the dark Jack the ripper period in dark/gloomy england!

    • Robin says:

      Yes, either of those would work.

  18. jonr951 says:

    I cant wait to try this one. I hope it comes sooner then later to the US. Do we even know if its launching in the US? Im really loving the bottle! I saw a bigger shot of it and I cant wait to get my hands on one! I havent been a huge fan of any Givenchy scents for women but this one sounds like it could be a winner for me. I did enjoy the Very Irrésistible Givenchy Rose Damascena. That was nice. : )

    • Robin says:

      No, I don’t know for sure but would be very surprised if it wasn’t. On the other hand, Givenchy Play took a VERY long time to get here….

  19. raluca says:

    With Riccardo Tisci as designer since 2005, Givenchy is the leader house in fashion, a trend setter. I don’t understand how can they perform sooo badly in perfumes?
    Eaudemoiselle is terrible, a fruity-musty unintersant ordinary juice, not worth a sniff.

    • Robin says:

      Great fashion houses don’t always produced great perfumes. Haven’t heard anything good about Eaudemoiselle so far.

      • Lollipop says:

        Hi Robin, have you tried this one yet? My husband and children liked Eaudemoiselle VERY much. Sephora had slipped a tester in my bag and in fact I liked it too. I even squeezed a few more drops out of the sachet later in the day!!!…. but it’s marketed to the young ladies; will that make me mutton dressed as lamb being that I am 43?! BTW the advertising doesnt bother me but will I spring for a FB? I’m not in a rush to as its early days with my perfume quest. Interested to hear what you think of it.

        • Robin says:

          I have not had the chance to try it yet, but quite seriously, if you like it do not worry about what *anybody* thinks about it — perfume should make you happy, that’s all, and it doesn’t matter if it’s marketed to men or women or children, so long as it does make you happy.

          But if you really are in early days, will give you advice I wish I’d followed…build your collection slowly. I regret many of my early purchases.

          • Lollipop says:

            Thanks so much Robin for the advice; and I will heed it! I am by nature very very impulsive. (Bought Stella Nude recently on the plane unsniffed… not sure why and sort of regretting that as although it is pretty it is so light and zero lasting power).

  20. Blanchefleur says:

    This is what I hoped Balenciaga’s Paris would have smelled like.

    It is classic. It is chic. It is rebellious. It is wild at heart. It is French in all its glory.

    The quality is more than good and surprisingly tenacious for an eau de toilette! The concentration is high and you feel they have not used the cheapest of ingredients. After all, it is couture! This is the fragrant equivalent of a couture dress; complete with invisible seams and weights, constructed and molded on the body. It enrobes you in a veil (perhaps that’s why they used a cloak in the ad?).

    Eaudemoiselle stays close to the skin, shifts constantly between a heart of plush softness and a sharp rim (which has a “masculine” aura). My body chemistry gives it a sultry, almost manly quality (must be the musk). No rose or tonka detectable to my nose. It is fresh enough for spring, warm enough for winter.

    However, this will not attract teens and even (young) tweens who have a serious sweet tooth. The drydown is indubitably ladylike, not sweet at all and takes some courage to wear it as young woman. Many will classify it under the label “very old lady”, which to me is only a guaranty not everyone will wear it. By using such this perfume, one will express her self-confidence. It suggests that the girl/woman who wears it has impeccable taste, elegance and grace. She’s a woman with an aristocratic pedigree, and noblesse oblige, plays the game of being the good girl along, while she still stays wild at heart. It has a certain “come-hither” quality and is full of mysterious restraint. It’s evocative. I forgot I had left a test paper next to my bed and was intrigued the next day by a fascinating scent that filled my room. This is what it does, it makes heads turn, in a good way that is. A thought about James Stewart in Vertigo who is intrigued by Kim Novak. It is all about restrained mystery.

    I’m surprised to see that Givenchy dared to give it a certain libertine edge and even puts that forward as a strength. I guess they wanted to play with the idea of what a girl does when maman isn’t watching…

    The ad does nothing to me. The garden is beautiful, but what makes a model whose eyebrows are missing, so appealing? And, Tisci’s design just doesn’t seem to fit into the whole idea, does it? It’s not boring, that’s a fact, but there is just something awfully wrong with it. To me, it doesn’t say couture at all. By the way, if you want to know what she’s hiding under that cloak, she’s wearing some kind of playsuit in black silk. Perhaps it’s French irony, bold satire regarding the fashion business? Chic tongue in cheek?

    But whatever, the only important issue is the fragrance, isn’t it? After years of sickening fruity-florals that seem to come cheaper by the dozen, this one is a more than welcome relief. It is an outstanding fragrance, even more appraisable considering it is department store material! This is the first time anything has awakened my interest since my discovery of Byredo and Maison Francis Kurkdjian. A far as the pursuit of many houses to create a modern fragrance reminiscent of the glorious days of French perfumery, this is the most interesting attempt since a long time. Bravo!

    • kaos.geo says:

      Hi Blanchefleur! It just launched here in Buenos Aires.
      I was walking down Florida street with my partner, going back home to take the subway and I saw they had it in a really old (but really chic) old perfume store.

      My partner smelled it (after seeing it was called Eaudemoiselle) and he said “Nubile Virgins!” and I replied ‘WELL BRED nubile virgins!’ he did not get it until I eaxplained the ad that was posted here later.

      I see that you don’t get the Rose… perhaps because it is turkish rose (it smells like the rose water that people use for middle easter cuisine, wich I love) My inference is that you were expecting Bulgarian Rose (which lukily is not here at all… It spells “Old Lady Rose Water” to me!)
      For me this is a total winner! Too sophisticated for the masses… but at least it is not Pink Water WIth Pink Pepper and Water Notes over Pale Woods Disinfected Musk and Pasteurized Patchouli! hehehhehe

      It reminded me of Montana’s Parfum de Peau (the original from 1986) a LOT. And that is certainly a good thing.

      One last note. My sample on paper has a TINGE of sulphur after a while. I assume it is something wrong with the paper, but it catched my attention.

      Robin: If you get to read this… give it a try in sample form. This is NOTHING like Ange ou Demon, Very Irresistible etc. etc. I share Blanchefleur’s optimism on this one.

      This one may well be the perfume of a young woman on her late 20’s, who is still hip, rocking and sexy, but also sophisticated and chic….. And sexy! :-)

      • Robin says:

        Oh, don’t worry — I will try it when it gets here!

        • Lollipop says:

          Robin: are you still waiting for it to arrive in the US? I’m still liking my sample…

          • Robin says:

            So far as I know it is not here yet!

          • Lollipop says:

            Robin I can post you a sample if you would like! Rebecca

        • Robin says:

          That’s really kind…might take you up on it later if it doesn’t show up here soon!

      • Lollipop says:

        Hello Kaos, I really hope I will find the “really old, really chic” perfume shop you mention as I am coming to Buenos Aires at the end of the month… I’ve always dreamed of going there and a stewardess friend has invited me along for her next trip. Soooo exciting. Just need to get my head round leaving behind my three year old…. I’ll be there three days; if you have any advice on what to do/visit i’d like to hear it!

        • kaos.geo says:

          I don’t know if you’ll read this but I hope you had a great time here in Buenos Aires, I apologize for not answering to your request, I do not have the “reminder” set up when somobody comments on my comments.. sorry! and I hope you had a great timeee!

    • Anacon says:

      I purchased this fragrance based on your review. Your decription and knowledge of the scent was so succint.
      I’m so pleased that I own a bottle of this superb fragrance and I thank you for it.

  21. smellies says:

    very aristocratic feminine and very different..it has grown on me..a sells like hotcakes

    • Anacon says:

      I have joined NTS simply to comment on this wonderful fragrance. I’m from Australia and purchased this fragrance two days ago after trying Chloe Love at the same time.
      I agree with you entirely, this fragrance is feminine and classy. I am 33 years old and obsessed with fragrance to the point I call myself a perfume junkie…this has to be my favourite scent in a long time.

  22. mons says:

    Simply adore this fragrance, it has a fantastic dry down and I don’t get any fruity, fluffy, sweet, geared at the masses commonality with this.

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