Ask me what a diamond ‘smells’ like, and I’ll have to think about it (and probably spout some easy associations most people wouldn’t challenge — a diamond smells like icy champagne, silk, red roses, ‘gold’…). Ask me what turquoise smells like and I immediately have an idea, not based on the scent of the gemstone but on a place I associate with turquoise: Tibet. Tibetan Buddhist jewelry and religious implements are encrusted with blue turquoise — which can symbolize the sky (infinity), bodies of water, or spiritual transcendence. I’ve not been to Tibet but my imagined Tibet smells ‘cold’ and fresh, with mineral/salt, incense, and floral (think: devotional offerings) aromas thrown in for some heft. Olivier Durbano Turquoise Eau de Parfum* fits into my Tibet-turquoise fantasies.
Years ago at the Seattle International Film Festival, I watched The Salt Men of Tibetand was amazed at the dramatic landscape shown in the film, and the high-altitude lakes of Tibet (Lake Namtso is the highest salt water lake in the world). To my nose, Turquoise, the perfume, is a “salty” marine fragrance…
The Scent Marketing Institute, “the worldwide leading authority that provides information and education about the benefits, development and implementation of Scent Branding efforts and scent-centered marketing strategies”, is hoping to capture the smell of Las Vegas:
Harald H. Vogt, Founder of the Scent Marketing Institute and organizer of the SCENTworld Conference & Expo, announced today that a team of leading Scent Marketing and Multi-Sensory Branding experts is collaborating to develop the “Scent of Las Vegas”…
Italian niche line Carthusia has launched Gelsomini di Capri (Jasmines of Capri):
Delicate sweet fruity notes are brought together in a delicate but intriguing fragrance which is fresh but persistent. A primary role is played by the jasmine…
