I’m so hungry

Usher Raymond for his latest fragrance, Usher VIP.

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16 Comments

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  1. Robin R.
    Posted on 5 November 2009

    Hot car? Check. Hot girl? Check. Reckless behaviour, celebrity adulation, sexual innuendo? Check, check, check. We have a winner. :-)

    • norjunma1
      Posted on 5 November 2009

      Right? This is truly original, since nobody else has ever referenced James Bond or the Rat Pack in men’s perfume marketing.

    • Robin
      Posted on 5 November 2009

      LOL…all true! But will say this: he does all that inane stuff but STILL seems so likable, unlike the male leads in so many similar ads. There’s something in his smile as though even he isn’t taking it seriously.

      • Tara
        Posted on 6 November 2009

        I agree there is a charm about him.

      • RusticDove
        Posted on 6 November 2009

        Yes – not as smarmy or pretentious as Diddy’s ‘I Am King’ spot [but almost]. That one was unintentionally hilarious. At the time, I forwarded it to everyone on my email list so we could laugh together. :-D

        • Robin
          Posted on 6 November 2009

          Yes — he was particularly annoying.

  2. Nina
    Posted on 5 November 2009

    I can’t understand a word she’s saying. They might be discussing whether they need to change the brake pads for all I know.

  3. zaheer
    Posted on 6 November 2009

    Ok, am i being nerdy by saying “that just reinforces every stereotype imaginable” Please we’ve seen the bond thing before, where the women can’t wait to ravage the man and he is ever so delighted to oblige. What crap.

    • Robin
      Posted on 6 November 2009

      But effective, I guess? Or don’t know why so many masculine fragrance ads would use this theme.

  4. pigoletto
    Posted on 6 November 2009

    Also kind of yoinks the paparazzi crowd/back turn on steps finale of Kidman’s No. 5 ad.

    • Robin
      Posted on 6 November 2009

      Yes. And paparazzi appear in several other recent ads, including Very Hollywood. Sort of funny…do most people wish they were being hounded by paparazzi? I can’t think of anything less appealing.

      • pigoletto
        Posted on 6 November 2009

        Maybe aiming for the same demographic that watches all these ‘any average person can be famous’ reality shows? That’s all I can think of. I can’t even stand being in mall crowds ;-)

  5. pigoletto
    Posted on 6 November 2009

    I’m just impressed they managed to clear Casino Square of gawping tourists for 5 minutes (clearly shot in the hills above and coming down into Monte Carlo).

  6. Dolly
    Posted on 6 November 2009

    Look at me. Cool car, cool girl and I am going to PRETEND that I am trying to get away from this pursuit and really folks; I’m just a regular person and I don’t enjoy this. Do not!

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