As important to her success as a good night’s sleep

Ms. Roark, who is two classes short of a chemical engineering degree from the Colorado School of Mines, is convinced that the scent from a patent-pending perfume blend that she developed and calls “Confidence” is as important to her success as a good night’s sleep. Before competing, she douses her neck-warmer in the natural fragrance and spritzes it on the back of her neck and behind her ears.

— The Wall Street Journal talks to freestyle skiing champion Michelle Roark about her perfume brand, Phi-nominal, in Can Perfume Make You a Winner?

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17 Comments

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  1. proximity
    Posted on 15 October 2009

    I’m from Colorado (though I’m living in the UK at the moment) and my dad just sent me a similar article from the Denver Post: http://www.denverpost.com/search/ci_13547640

    I just thought I’d share that one as well, I’m certainly intrigued by the idea …

    • Robin
      Posted on 15 October 2009

      Thanks — that one is more informative about the scents themselves.

  2. alltheprettythings
    Posted on 15 October 2009

    Thanks for that link – sounds interesting and the bottle is sweet.

  3. Posted on 15 October 2009

    I own the perfume of confidence! It’s called … let me go check the bottle … oh, here it is. MITSOUKO. Works every time. :)

  4. Jillie
    Posted on 15 October 2009

    When I was a young (12) girl, and my parents were rich, we used to holiday at an expensive hotel in Tangier. My father became friendly with the hotel manager and his wife, and we would have jolly evenings together, building up the entente cordiale. She was an amazing woman – absolutely beautiful, blonde, ex-model – and she smelt like nothing I had ever experienced before. Her fragrance was hypnotising, strange and exotic, and so very different from my mother’s Madame Rochas. One of the first perfumes I bought myself was hers, and even now, many years later, one breath of it floods my head with memories of that glamorous, confident woman. And yes, you’ve guessed, it is Mitsouko. And it still makes me feel “grownup”.

    • miss kitty v.
      Posted on 15 October 2009

      Hey, your childhood was just like mine!

      Kidding. :)

      • Daisy
        Posted on 15 October 2009

        you’re killing me! LOL A lovely vacation in Tangiers is sure a long ways from sleeping bags and a tent in the back yard…which is about as exotic as it got in my childhood!

      • Jillie
        Posted on 16 October 2009

        That was when my folks were rich – things changed soon after!

        • Daisy
          Posted on 16 October 2009

          that’s a shame, it sounded like such an exotic way to grow up!

    • Robin
      Posted on 15 October 2009

      Great story, thanks Jillie!

    • Daisy
      Posted on 15 October 2009

      Wonderful story!! ….as you described her and her perfume my brain was cataloging all the possibilities….Mitsy! It was Mitsy! I have that and I’m going to put on a spritz in honor of your story. :-)
      (not that it’s going to make me any more glamorous, but hey, a girl can dream!)

  5. megank4
    Posted on 15 October 2009

    Patent Pending doesn’t mean anything in and of itself! Anyone can file a patent and for anything. What happens to it later is what is important, granted or refused.
    But as long as you have filed a piece of paper that says “I want a patent” you can put patent pending on whatever.

  6. RusticDove
    Posted on 15 October 2009

    Perfume giving a boost of confidence? Makes sense to me!

  7. Dolly
    Posted on 15 October 2009

    Count me in on that vote!

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